subject: Smes Are The Key To Successful Commercial Printing [print this page] Surge in the number of SMEs Surge in the number of SMEs
According to the latest statistics, the United States currently has more than 10 million self-employed persons, compared with 8,000,000 in 1980 to increase significantly. Even more surprising people, the U.S. "non-employer businesses (non-employerfirms)"?? Is the number of companies have no salary from the late 90s of last century 15 million increased to 20 million. Many Americans are in the business while working with his own a business.
About 15 years ago, "SOHO (small office / home office)" is still a very new vocabulary, Staples and Dell Computer and other companies are beginning to engage in B2B business. PC penetration to promote the creation of new services possible, and to mobile phones as the core of the new Communicate The establishment of markets for small businesses a more convenient office environment.
Despite the economic crisis, perhaps because of the economic crisis, the United States each month will add 74 000 large enterprises on an annual 900,000. Of course, in these enterprises, some are born by chance, because many people are unemployed after the decision to start their own businesses.
SMEs Printing services Strong demand Most attractive of these entrepreneurs is the franchise or an independent quick print shops, because they can provide affordable stationery and Business card printing Service. In recent years, printing market has undergone enormous changes, office supermarket is no exception. Previously they could only provide copying services, and can now provide a variety of printing services, so many of these enterprises have become the first choice of entrepreneurs.
One might think that the new start-ups to give printing brings more opportunities to the supermarket, but they still have to face with the home and office desktop publishing and electronic communications in a fierce competition. Perhaps it is difficult to believe, desktop publishing, and highly developed Network On the fast printing and small commercial printing shops over the impact of competition from supermarkets office.
, Of course, printing is a different from other sectors of the industry, especially the commercial printing division of its market very carefully, some printing companies will only produce a product or a certain kind of printing.
Competitive printing market Common print products from the body, we may be able to see the macro trends in the printing industry. Magazines, for example, their Advertisement Page down in the last two years, 33%, customers favor of other media also undermines the economic base of the magazine. Directory in the direct selling company's marketing programs in the basic role has not changed, but its position is slowly being Direct mail And replaced by electronic commerce. With the continuous decline in newspaper circulation, newspaper inserts advertising have also been hard hit, advertisers have the budget to invest in other media and cable TV .
In the mid-market, Google has become a product sales brochures and leaflets down the culprit. Marketing And the application of sales support materials, websites and search engines are being swallowed by a gradual narrowing. Users no longer even need to know the website address, enter the keyword as long as google can find the information they need. Of course, different type of information and publications, and either the surface or from the use of point of view, they are not exactly the same: the latter, of course better, but its spread is not meet the needs of today's use. We have used only a few seconds to search the information they need, while the production of printed material needs careful planning and prior planning, it looks very complicated.
This is not to say that we do not need to print the key question is where and how to print. In addition to economic factors, there are other factors affecting the business enterprise:
Environmental and other regulations will eliminated at the policies the edge of the enterprise, and can bring about a lot of professional outsourcing services company.
Smes Are The Key To Successful Commercial Printing
