subject: Who Should Create Your Company Logo Design? [print this page] Your company's logo design is the visual representation of your company rolled into one graphical phenomenon. As much as possible, it should represent your mission, vision, target market, promises and thrusts. Yet, if your company hasn't created a graphic symbol for itself yet, you might want to ask about who should create your company's emblem.
Your logo design is the very first thing people see if ever you send out formal communication or if they enter your building. It should be as powerful as the brands you have or the company itself. It should speak about your credibility, excellent products, ability to acquire good client satisfaction, inventiveness, sincerity, truthfulness and all the other values you carry. All these being said, you should never entrust the creation of your company's emblem to just a randomly selected designer or an outsourced graphic artist. Who should create your design?
Well, there are a few available choices. The first one, of course, is you. The company itself is probably the most viable and least costly entity to create the company logo. So, if you decide to make it on your own, give the task to someone who has good graphics devising abilities.
This option would be more practical since the one making the logo would not have a hard time pulling all the company knowledge altogether. It has been available to since the day she or he was hired by the company.
The assigned artist should, at the very least, understand the essence of your existence and the direction the business is headed. Is it to kill head-on your competitor? Or, give superb delivery services? To feed the hungry and on a budget perhaps? The logo designer should be able to identify colors, shapes, visual effects or taglines associated with the company.
You should instill in the logo designer the understanding of your current market or targeted market. If the target market is young people, the graphic designer should devise a fresh and modern logo representation of the company that will appeal strongly to young people. For the oldies, you could make something classic and simple. It should be something that can be well-remembered and would have high impact on the consumers.
Another factor that would enable the graphic artist to represent the company better is the experience that she or he has had as part of the company. It enhances his understanding of who you are and what you are there for. Being a part of the company, the designer of your business logo would also be able to represent the company from an internal point of view. The artist could make the logo tell something about the work environment, camaraderie, and professionalism of the work force, as well as the processes in the company.
A second option is outsourcing a company or individual to make your company symbol for you. Included in this option is acquiring a software that generates the graphic image according to your specifications. As for the outsourcing, it would take more time and more money. There is also the possibility of communication constraints.
The first task is to make the outsourced logo maker understand what you are as a company. Even if comprehensive level is high, there would still be certain things that the designer would understand better if he or she were part of the company. It would also be a risk if the outsource company you hired divulges certain information to competitors in exchange for favors. So, it is important to choose carefully the people outside your company to make your business logo for you.
Whichever option you choose, always be an active participant in the process. After all, your company logo design is a precious asset and a tool not just for recognition of your company name but also for etching it on the minds of your target clients.
