subject: High-Impact Color Choices for Your Logo Design [print this page] Colors are one of the few elements in a logo design that could make you accomplish the task of making an effective logo. As you go through the process of creating, or revising, your company's emblem, make sure that your color choices are high-impact.
Your logo design could make consumers remember you or not. And, whether you realize it or not, colors contribute greatly to the memory effect. How does that make sense? Colors are associated with emotions. If you choose the perfect color combination or motif that conveys your intended message, the color choice will be a perfect complement to the purpose of using a logo to position your company to a market.
In choosing colors, you have to consider many things. One is the relevance of the color to your company, that is, your people, your origins, your activities, and the industry that you are in. Companies often identify themselves with the country they came from. For instance, American companies whose owners are patriots may likely use the colors red, blue, and white. Another example is Nokia, which is from Finland. Finland's flag has the color blue on it. Is it pure coincidence that Nokia's company logo also has a similar shade of the same blue?
You also have to consider the industry you are in. For example, most environmentalist organizations have the colors green and brown on them. These colors represent the earth (brown) and fertility (green). If you are in the food industry, specifically fast foods, you might want to consider the colors orange and red. They have been proven to be appetizing colors. Fastfood chains like McDonald's and KFC have red on their logos.
However, it could also work the other way. The very property of color attachment to certain emotions can be made the basis for what the company should stand for. Blue, for example, means peace and nobility. Most churches and religious organizations use it commonly. They also use brown, which signifies humility. Pink means femininity and a caring character. This color is usually attached to products bought by females and mothers. Yellow is a gives a happy, playful, warm, and positive mood. These are usually used in logos for products used by kids. White and black together mean simplicity, sophistication, and class. These colors are usually used together by companies that are tested through time and have built their own credibility.
It is important, therefore, to choose your colors well. Although not the main deciding factor, high-impact colors do contribute a lot to the strength and impact of your company's logo design.
