subject: Ideas for Using a Logo Design on Company Shirts [print this page] Many companies print their respective company's logo design on customized t-shirts, since the latter are a very practical and effective medium of advertisement. Yet, a simple logo on a shirt is not enough; there should be other factors that will make onlookers' eyes look straight into the shirt.
One way to achieve that is to make sure that the colors of the shirt and the colors of the logo design should blend well. The color of the shirt may overshadow the colors of the logo, thus making the image unrecognizable. It is best to use light-colored shirts so that the colors of the t-shirt design can stand out.
Another way to make effective t-shirt ads is by using the same, or at least similar, fonts and colors of both the logo and brand. This will not just make your shirt design consistent and coherent but also make your company shirts, as well as your logo, memorable.
Be careful with the shirt design. The over all appearance of the shirt will also reflect the over all image of the business. The placement of graphic elements, as well as the choice of color and shirt style, will bear on the company image. The placement and size of the logo are very important. The logo should be placed where people can see it easily. It is best to put the logo at the center or in front because that position can easily catch attention. The size should be large enough for the logo to be seen and understood.
In contrast, if your company shirt's design is disorganized, the viewer will instantly associate it with your company. And, that's not exactly a healthy thing to happen. Worse, a disorganized company is often perceived as an incompetent and unprofessional company. So, exercise great care when using your business logo on company shirts.
Yet another way to effectively use your company shirt to promote your business is to string all the shirt elements together in a coherent theme or motif. The theme must be one that can accommodate your company logo, or at least one that will make the latter stand out and be emphasized. Giving out freebie shirts at corporate-sponsored events can be a great opportunity to experiment with different themes and motifs.
Many companies today use shirt designs to further promote company and brand recognition. Because shirts can be worn and brought anywhere, you can just imagine the long mileage and the amount of exposure that your company can get if you emblazon each shirt with your company's logo design.
