subject: Chapter II analyzes growth in the road against the cold chain (2) - Suning, the essence of growing up - Network Appliance industry [print this page] In an interview with Zhang Jindong, "Beijing News" interview, also expressed the same view, the dialogue between them are as follows: Beijing News: different from other industries, Home Appliances Industry sharp contradictions between the industrial and commercial. How is your view? Zhang Jindong : that extrusion is a misconception. 90s last century, the market is short supply, but now is the buyer's market. Enterprises are to scale. Channel capability, many manufacturers inadvertently reduce the cost. If the business channels just blindly blame being squeezed, it will be eliminated by the times. Appliance manufacturers have a global capacity, compared with the channel, they are adults and children how to bully adults do? Moreover, sources also need their support. Beijing News: the biggest advantage of home appliance chain model is the ultimate sales price is more than other sales channels a competitive advantage, but sometimes the price is too low will disrupt the price system of appliance, household electrical appliance enterprises to cause resentment? Zhang Jindong : not in our pricing. Europe and the United States price by the Supermarket Decision, but the domestic price at the manufacturer. Prices run from home appliances, there is no channel extrusion manufacturers, not by the price channel can be continued. Suppliers and we are partners, only channel operators in the forefront. I feel that channels of commercial extrusion manufacturers who do not really understand our industry, we have made a lot, but many people do not know, do not understand. Sun people in a forum, but also clear-cut exposition of his views: "the past two months, the media channels for home appliances have some complaints about the changes in the community talk a lot. The representative of talk marked the Business Modern trends in the development chain, in particular the development of home appliance chain industry began a new reflection, for this view, guiding public opinion, and I summed up as 'anti-chain phenomenon'. " "The mid 80s of last century, China started the first modern business-oriented, so-called supermarket. Supermarkets not be understood at the time, then use the Chinese language statements for the choice market, and it is closed different type counter market. This commercial activities do not adhere to a few years time, to the late 80s, early 90s, when almost completely annihilated. " Sun Weimin said: "China's rise and growth of the supermarket really is since 1993. In fact, we look back, in fact, China's supermarket industry led the modernization of the country the development of light industry, shopping malls unsuccessful early choice is the absence of industrial modernization, there is no industry standardization of the industry. " Sun Weimin in view, the development of Chinese home appliance chain business almost from the beginning to now about 5 years time. This 5 years, a considerable proportion of enterprises are starting from scratch, and their chain model, management background, and the corresponding professional training in this area were touched Stone Cross the river, after several twists and turns before the scale of development is today. In this process, over 90% of enterprises, commercial enterprises at least as dozens of million back down. "So a new channel change, although the direction of speaking is correct, but this is still a very tortuous process, by reference to international counterparts, we change the future of China home appliance channel, and its future direction is very clear , the confidence is very strong, but in the middle of this change we still have many problems to be solved ... ... " Denounced suppliers, media criticism, together coming to the home appliance chain, chain business for a time as the source of all evil. This, I believe that, at present, the Chinese home appliance chain enterprises do exist some problems, but these issues were deliberately amplified. Have problems does not mean make it completely overturned, it is important that we see these problems should have deep-seated reasons behind, and find a better standard industrial chain business development strategy. The author believes that this will be the end of 2005 appears in the home appliance chain industry issues to enlarge the retail area into the source of all evil is actually the voice of an emotional wave. Contribution to determining value, if the home appliance chain of existence and development of the development of home appliance manufacturers with little or no contribution, it means that it is of no value, no value should firmly grasp the hand thing, or even rely on What significance does to it? We can imagine that, in the current market conditions, without large chain enterprises, product manufacturers who rely on it to sell? Rapid flow of who responsible? Who is to rely on a large number of stocks Digestion What? Who will master the Consumption Those needs and feedback to the manufacturing enterprise? Review the development of China's home appliance industry, from bud to mature, but 20 years, but in the past 20 years, the industry has undergone enormous changes. From extremely short supply in the market to severe overcapacity, industry windfall profits from extreme to severe low-profit products from simple single to a variety, magnitude of change in wide, fast evolution, starting from the center of attention throughout the industry, manufacturing products to the attention The smooth flow of accurate grasp of changing consumer demand, commercial capital of the resurgence began. Since 2000, China's home appliance since the sweeping wave of the professional chain, not Suning Such a large chain isolated subjective act, not a fashion stage, but channel professional, large-scale development trend. This is the home appliance manufacturing company out of restrictions on the regional market to achieve mass production, large market, the large circulation and the inevitable call and demand channels. It can be said that in the current market conditions, there is no mature modern appliances circulation, it is impossible to have a mature modern appliances manufacturing. Fact, we should note that the Chinese home appliance market, the source of many disputes and not the chain game between manufacturers, but consumer demand and the contradiction between the supply of manufacturing resources, is the question nature. We all know that in a seller's market, consumers can only take orders from manufacturers, he was not multiple choice and bargaining rights, as of the last century, Americans can enjoy the same as a Ford Model T black. The channel's status at this time is only a vassal of the manufacturer only, and its function is to "buy and sell." With the Chinese market surplus into consumer-driven era, manufacturing resources and consumer demand has begun to become increasingly prominent among them. 90 years of the 20th century
Chapter II analyzes growth in the road against the cold chain (2) - Suning, the essence of growing up - Network Appliance industry
