subject: Cheap Printer Is Also A Crime Of Litigation From The Samsung Group Has Been Talking About [print this page] Los Angeles law firm Kabateck BrownKellner in local time on Aug. 28, 2008, on the Samsung to improper methods to force consumers to buy Printer Cartridges, to Trenton, New Jersey class action filed in U.S. District Court.
The firm said, Samsung printer cartridges have not run out of time, insufficient information is displayed margin. And can not use the powder and fill the oil with other companies for production of cheaper ink cartridges. Samsung to sell a very cheap price printer host, followed by sales of ink cartridges to benefit the profit structure. Therefore, the price is essentially the same cartridge, but printer prices decline, the recent purchase of computer or printer on the gift.
In the United States, sales of supplies profitable business model known as the "blade model." Low prices compared to sales of razor knife, and then to profit by selling blades. In the current printer market, especially in the home inkjet printer market, with "blade model" sale of the printer are at least three weeks one? Every holiday promotions, we are everywhere "buy printer cartridges to send," "hit IT products to send printer", "1 per printer" and other phenomena, low-end home printers have become increasingly expensive, even as a business Free gifts.
Cheaper for consumers, of course, a good thing. However, if too low, that is to be erring, and home jet printing market is in such condition.
One blade sales model home jet printing
The world's top 100 brands ranked No. 15 in the United States, sales of Gillette's way will be a razor set the retail price of 55 cents, which in fact less than the cost price of 1 / 5. In the other view, Gillette do is to trading losses, in fact, Gillette is the huge profits. Because "Gillette razor," the invention of the patent can only use Gillette blades, razors each purchase customers must buy a blade, Gillette is priced at 5 cents the blade, while the actual cost is less than 1 cent, profitable business This pattern came to be known as the "blade model." Currently, almost all of the printer manufacturers have adopted this model to sell low-end home printer.
Last couple of years, major print manufacturers have been developing low-end consumer inkjet printer market, the price of the printer is only three or four hundred dollars to follow the same trend of lower prices and lower prices have led the pace, bid last month 380, this month sold only 320 yuan, 300 yuan is definitely next month. Prices have been low-end printers, should benefit consumers, but the reality is precisely the opposite. Low-end printer price cuts, consumers are not overjoyed, but the printer manufacturer. Because the printer is consumer goods, their profits are not concentrated in its own contrary, it arises from the so-called "aftermarket"?? Supplies and maintenance costs.
HP low-end jet printing cartridges used in models of HP 816 HP817 Black cartridge and color ink cartridges, their market price was 160 yuan and 180 yuan, a total of 340 two cartridges. Despite the tens of dollars Epson ink cartridges, such as ME1 use black ink and TO58 T057 color ink cartridge, the market price is only 45 yuan and 72 yuan, a total of 117 yuan. But most consumers reaction: Epson ink cartridges too small, change the frequency of high, and this is what we usually call "mickle." Canon is not very kind, low-end jet printing in the past (such as the IP1000) It uses a single cartridge just over 80 yuan, a full set will not exceed 200. The new low-end jet printing color cartridge CL-41 Original price is 160 yuan, the black ink cartridge PG-40 priced at 125 yuan or so, a total of 285 yuan, relative to the price of ink cartridges for Canon than the previous nearly 100. Other Lenovo, Samsung and other low-end ink jet printing will not be cheap where to go. Low-end jet printing and all have a common characteristic: factory standard or small-capacity single ink cartridges or ink cartridges experience, and similar data lines such annexes are often not standard range, consumers probably will not print need money to buy another.
Canon and other printer manufacturers have long been aware of the bulk of the income is not from the printer itself, they quickly cut prices on low-end printer prices no doubt, so that a printer company officials, chatting, laughing, said: "The market What price can be put, we make what price. "Positioning the printer to lower prices or more future price cuts, it is just the printer manufacturers sell printers sold as options with the user relationship established the beginning of a good sale purchase relationship allows manufacturers to make more profits. In addition
aftermarket cartridges, there are areas of printing paper is now the major print companies are developing professional photo paper, glossy photo paper, photo paper ... ... only have dozens of these photo paper (20 sheets per pack terms) are not cheap, generally have five 60 yuan, better to be on the hundred dollars.
Cheap Printer Is Also A Crime Of Litigation From The Samsung Group Has Been Talking About
