subject: Importance Of Colors In Web Design And Branding [print this page] Most of the times scheme of colors have been already established and just simply required to be followed and also in few cases designer might have the freedom of choosing colors. We will discuss in detail about the influences that color schemes have on the company.
Effects of website color
Most companies use standard color scheme which they implement consistently all through their materials of marketing. Colors play an important role in constructing the image of the company. Like custom logo design, we need to understand the importance of the colors. Most of the companies convert retail shoppers to the online customers to increase the revenue. The colors and style of the brand are often imitated as much times as possible all over the website which builds an experience for the online visitor who has shopped also at retail locations. Many merchants are creating websites that have quite a related look and so that they could feel actually like the retail stores.
Effects on visitors
There are often certain things which visitors expect when they visit to the website. They expect to see a companys brand design, what type of website it is; they also expect to see certain design. And they would love to expect the color techniques. Colors would be the biggest experience and it would determine if the visitor feels to be associated with the website or feels not connected with it.
Consistency
Whether the business is big or small, consistency is required. The design should show the image that has been built. It includes color schemes, logos, taglines and anything which would help to develop the identity of the business.
Redesigning and rebranding
While redesigning a website, even just for small business, the choices of colors and its influences on complete branding should be taken into consideration. As we have discussed that visitors and customers would have particular expectations of website after establishing the brand. So the impact of redesigning and rebranding should be considered with all the possible cons and pros.
Choose colors from the beginning
When you plan to establish a new website, colors must be given ample of consideration and thought so that you can set everything in the beginning itself and you wont rush in the end.
