subject: More Donts When Marketing With Business Cards [print this page] Here are more blunders you should avoid when business card printing.
1- Dont present poor quality business cards.
If you intend to print it by yourself, please dont skimp on your paper stock. Even if you have great colors, good choice of fonts, and the layout is the finest for your 200 pieces business card printing, it would still be unimpressive if your target clients find your cards peeling at the ends and the perforations around the edges can be seen right away. Always consider how your cards would look and feel when your target clients finally get them in their hands. You would definitely want a business card that feels substantial and professional to go with the brand image youre trying to convey to your target audience.
2- Dont make a mystery out of your business cards.
Make sure your target clients know immediately who and what kind of service you provide when they look at your print business cards. If not, then youre most probably one of those businesses that dont get as many calls or referrals.
3- Dont forget to provide your USP.
Its not something that you have in your computer. It is actually your Unique Selling Proposition that something that justifies your clients buying whatever it is youre offering. Nevertheless, many business owners still miss the chance to utilize their business cards to their full potential just because they dont provide the USP to their target clients. Why should your target clients purchase your product and not that of your competition? Your business card should at least have one very powerful reason for your target clients to do business with you.
4- Dont be different by printing oversize cards.
Traditional or standard it may seem, but there is a practical reason why print business cards are printed on 3.5 x 2 inches paper. They need to fit inside a purse or card holders, or even a pocket so that the person who got it can keep it. Anything bigger than the standard size would be harder for your recipients to keep your business card. It may just end up in the garbage can.
5- Dont keep your business cards.
Business cards are meant to be handed out, not kept. So make sure you finish the boxes you had printed out by your printing company and not let them collect dust in your supply room. As they say, better use it or lose it your business instead.
By avoiding these mistakes, you can have better and effective print business cards that work hard to accomplish your goals.
