subject: Trump Network - Why Top Earners Abandon Website [print this page] Like many network marketing companies these days, Trump Network provides each distributor with their own company replicated website. This website is designed to provide information on the product line, the business opportunity and the company itself, but most importantly its objective is to generate interest and to create a need.
This can be a particular challenge in that most leads that are sent to the website either get lost in the info or don't feel a great enough need or desire for the benefits that the products or opportunity offer.
Top earners recognize this and often use a different type of website called a lead capture website to generate qualified leads. Prospects who visit a lead capture website are often directed there because they already recognize the need for what is being offered.
For example, a prospect might be searching the internet looking for quality, customized nutritionals. They come across an ad that speaks to them and promises to provide solutions to their health care issues. The click on the ad which brings them to your lead capture website. You provide additional information and value to them on the benefits of your specific product and they leave their contact information so that they can receive a professional consultation.
This is an oversimplified example, but the point here is that by leveraging technology to reach out to a target audience that is already looking for what you have to offer dramatically increases your odds of success. This is why top earners abandon their company website and now take advantage strategies leveraging the internet, the telephone and the written word to take their businesses to the top.
