subject: Arbonne Consultant Loses Hundreds Of Prospects In Website Black Hole [print this page] Arbonne, like many network marketing companies today, provides its distributors with a company replicated website. This is in response to society's ever increasing appetite for finding information online, i.e. surfing the web, at their leisure.
Arbonne recognizes that society has changed dramatically in the past ten years and therefore they had to adapt to these changes in order to survive. Providing their distributors with a company website was one of their first steps in the direction of leveraging technology.
This website provides oodles of information from product information and specials to corporate information and industry overview. There is so much information, in fact, that it at times it can be counterproductive.
Friends and family who have been sent to the website to check it out often disappear into a black hole never to be seen or heard from again. Have you experience some sort of avoidance tactic after sending your prospects here?
That's because these types of websites are designed to provide create a need that the prospect doesn't know they have. A better alternative and great addition to your marketing strategy is something called a lead capture website.
A lead capture website is designed to capture the contact information of people already interested, who already acknowledge their need for your products. These qualified prospects come to you rather than run from you.
It works just as simple as this: A new mom is scouring the internet looking for safe, natural products for her precious newborn baby. She finds an informative article (that you have written) about the benefits of natural baby products and is directed to your lead capture website.
Here she can obtain even more valuable information on the benefits of your product and leave her contact information so that you can help direct her to the right products for her and her baby. The prospect has come to you and wants what you have.
Very simple, efficient and highly effective targeted marketing. This is just one example how you can leverage technology to reach hundreds of thousands of people on the internet looking for what your products have to offer every single day.
How would having just one new qualified lead everyday who actually became a customer or business builder in your business impact your success? Having the know how to leverage the internet, the telephone and the written word is essential to success in today's marketplace.
Arbonne Consultant Loses Hundreds Of Prospects In Website Black Hole
