subject: Brand Registration In India:- How To Protect Brand Name [print this page] To make your business entity brand there are two important phases, which are very essential to run the business successfully. Brand registration in india creates the specific quality and image of the product, which may be in the form of image or word. Today, Brands have become the single most important asset of many business organizations. The need to protect them from imitation, unauthorized copying, and unfair competition is therefore all the more necessary. Brand Protection in India informs the reader of the different legal measures available to protect brands, including copyright, trademarks, patents, and designs. The brand registration has played a major role in making business successfully by protecting the brand of product.
Determining the value of a brand is normally a combination of direct and indirect processes. A direct measurement process is one which arrives at a price based on the communication investment made behind the brand. The brand name is used interchangeably with brand to indicate written or spoken linguistic elements of the brand. Brand name is a kind of trademark that identifies the brand owner as the commercial source of services or products. Through trademark registration, the brand owner may seek to protect the proprietary rights in relation to a brand name. Trademark registration in india is one of the most important processes, that protect the brand of trademark. Not only trademark registration procedure is essential, but also trademark news and trademark monitoring play major role to get updated news how to register a trademark in India & across the globe.
If any person is applying for brand name registration, then it is very important that before the filing of application the applicant make sure that this brand name has a distinctive quality and not similar or identical with any other brand name. For the Registration of brand name, firstly an application is to be filed along with the prescribed fee and documents in the concerned office of the respective place. Logo registration is very important it is to be dealt with great concern. For the registration of logo, firstly we have to do a design search so that we will be able to find out that it should not similar with any other mark, then we have to find out the professional trademark attorney who will make search and tell you about the exact status of your logo.
