subject: How to Profit From Your Web Site's - Can You Be A Perceived Expert [print this page] Are you interested in knowing how you can successfully promote a web site and generate recurring sales?
It's that easy.
You have to put yourself to be a perceived expert. It will work for whatever product or service you are dealing with, this same statement would be true.
How to be a perceived expert?
Nice question.
No more days where you could make an easy simple company web site, put you products there and send buyers to an order page. Latest web sites are becoming trend nowadays and becoming harder to compete with.
Ask yourself: why should they buy from YOU?
Some but not many of small business owners already know the answer to that question and they are ahead of you now. So how can you do the same? By putting yourself as an expert know how in your industry and using your web site as a communication media to your potential prospects.
What do you need to become an expert like them?
Compliment your potential prospects by offering them education with the product or service you are dealing. Which one do you choose, you can write, buy or license the content necessary for teaching your prospects. Its should be an important part of your web site and should not be overstated.
These are examples how you can do it:
Let's say you sell diamonds or jewelry on your web site, give them free articles, tips or guide on "How do I choose the right diamond for me?" or "20 ways to spot fake jewelry."
You are doing a job search or career database, give them many guides and tips like "20 ways to improve your resume." "what to wear at a job interview," or "how do I know if a job is right for me."
You are promoting health related items (ie:vitamins, pills or creams), don't just immediately put your ad, couples of product images or order form straight away. Teach your prospects the good things of each ingredient and why it can improve their health. Do it one step advance and suggest an information on every vitamin and mineral that are known. Try to make it enjoyable and easy to understand.
You get the picture.
Why this will make your web site better?
People are looking the best product worth their pennies for and from someone they willing to give their money to. Since they cannot see or meet you, your web site is responsible for this job. By giving them a lot of information about the products you are dealing with, you will build a trust as foundation with them. You are guiding them to create a well informed decision as to what they buy when browsing YOUR web site. Therefore, your web site has the responsibility as a salesperson like the prospects see when they enter shop or talk to on the line. Prospects will always have a doubt before buying any products. You get the chance to provide the answer and a wealthy of information by positioning yourself as a perceived expert in you what you are doing.
If you succeed providing your potential prospects an education, they surely reward you for it. Also, bigger chance is they will inform their friends about it too!
How to Profit From Your Web Site's - Can You Be A Perceived Expert
