subject: 1000 dealers forced to upgrade enterprise channels - channels appliances, household appliance dealers - HC Network Appliance Industry-hc360 [print this page] Editor's Note: Editor's Note:
For medium and large enterprises through the establishment of a dealer, two dealers, three distributors to build channels is nothing new, but eager to expand small businesses, the most success or failure of starting the business often depends on the success of investment. Merchants, the confusion as they continue to develop dealer management stumbling block.
The following is one such case. Within 5 years of successful hiring more than 1,000 dealers (stores), the company discovered that many of the dealers operating up contradictions, integrated marketing channels become a top priority. And decisively to more than 1,000 dealers (franchisees) into 35 operational centers, enterprises can concentrate on new sales goal spurt.
8 month, the international lighting giants GE Consumer & Industrial Products Group, Asia Pacific President and CEO Darryl Wilson arrived at the southwest of Shanghai, a conference room, and once rivals NVC lighting technology Co., Ltd. formally signed a three-year agreement. Under the agreement, GE will give up their sales channels, while the NVC as a light source and associated electrical strategic partner in China (Hong Kong, Macao and Taiwan excluded) to sell their products accordingly.
"GE Lighting profitable projects in China is only a small head, but GE had done in domestic sales is not ideal." Who says a former GE. Last year alone, GE's rival Philips lighting products in China, sales have more than 2 billion yuan, while the NVC, Foshan lighting lighting giant several domestic sales are more than ten billion, but in the whole GE Lighting Asia Pacific sales are still less than one billion yuan. Multinational companies are very smart when it can not obtain the absolute position of a market when, on the choice of the gains an enemy approach.
Recognized by the international competitors, perhaps quite a lot of people think that NVC of the channel is perfect, but most people do not know the outside world is only two years ago, NVC also deep in the sea of dealers constraints unable to extricate themselves. If not had great reform in the channels, is difficult to come NVC today.
Had success in the channels
7 years ago, in the lighting industry, like grocery stores everywhere, just do not shop. Fancy the opportunity, accompanied by none other's good policy, NVC 5 years with great success.
The world is changing fast. NVC formed 8 years ago, when only a 1 million yuan registered capital for small businesses, their fortune largely from the decisive and successful investment.
Time began at 7 years ago. Wu Changjiang, was the owner of the NVC, the enterprise funds stretched, while the competition already heating up, can be well-known lighting consumer advertising overwhelming. Obvious, can not afford to advertise, that is, it may not be useful hit. No money, want to quickly open the market, how do?
"Was a lot of appliance stores to see do well, not only everywhere in the streets is very striking, and that gave me a reminder." Chang-Jiang Wu recalled was inspired by the home appliance business, "in fact Who does not know can not succeed, just try holding the attitude. "
2000 years of China's lighting market sales are like grocery stores, what brand of products which are. Year in July, only a dozen square meters, specialty lighting equipment in the shop put up signs NVC, this pilot store in Shenyang. While a store is only linked to the NVC signs, more than ten square meters of shop draw only a small piece of proprietary products NVC only. NVC do we subsidize some funds to this store.
Down the first year, NVC pushing this "store" has had more than 20. "They hung a sign shop NVC than the average store sales, a good" end of the year, and dealers have a meal, Wu Changjiang chat gained from this information. Wu Changjiang shines, this model was quickly determined.
1000 dealers forced to upgrade enterprise channels - channels appliances, household appliance dealers - HC Network Appliance Industry-hc360
