subject: Link Popularity: How to Boost Your Rankings [print this page] So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can't wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you'll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There's plenty of information about internal web page optimization on the internet, and it's not a secret how to submit all your web pages to Google or Yahoo through their new feed systems. If it is you should educate yourself about the first two elements first, and then worry about link popularity.
The first thing you should do is to listen to what search engines have to say about search engine optimization. It's not a secret that they hate web pages artificially stuffed with keywords or bought incoming links. Such techniques give them a hard time to deliver relevant results to their users. In fact, current search engine ranking algorithms are so advanced that in a lot of cases they can distinguish between natural and bought incoming links.
So, what do search engines have to say about their rankings? Never try artificially boosting your rankings. Don't participate in link farms. Don't buy links. Don't stuff your text with keywords just to get higher rankings. In conclusion do not interfere with their function to deliver relevant and useful information to the user.
Well, it's not a bad idea to listen to them for a change. The techniques of getting links that I am going to tell you about are both search engine "legal" and "not so legal". The choice is yours.
The first thing that everyone should do is make the content of their web site useful and informative to people. Doesn't matter what kind of website you have, try to give something useful to your visitors. This can be useful information, some attractions, free service, or anything you may come up with. This may sound banal, but this strategy eventually will pay off. Other web sites will notice that you have something useful and original, and will start linking to you. This is the best and most "legal" link building strategy anyone can come up with, although it takes the most time and patience.
Second "legal" choice for building link popularity is through articles. Try to write an interesting article about something you are good at and know a lot. Then find thousands of article submission and publishing web sites that are available on the internet. Use your best friend and enemy at the same time Google to find them. The most important part of the article is the Resources box, where you can use HTML code and place links to your web site.
