subject: Citroen Need Their Windows Cleaned! [print this page] A world reknowned Paris-based marketing and advertising agency The H Agency, have come up with a social media campaign that directs consumers/ users to a video-based interactive microsite deep within the internet. The microsites then allow for the visitor to choose from 5 very different, larger- than- life characters in order to unleash their unique' washing talents on the huge panoramic glass surface of the car.
The fun-loving characters created for the campaign include Jose Taco (a Mexican wrestler), Tania Bing (an American Cheerleader), Diva Brown (a funky soul singer sporting a fro'), Chick'n (an oversized but flamboyant chicken) and The Master- who for all intents and purposes is an ace car washer and oozing 'cool' in a black suit and sunglasses.
All of these crazy massive characters do their very best to wipe, spray, sponge the dirt off the oversized screen while the viewer watches from the perspective of the driving seat.
The dedicated microsite www.citroen.co.uk/c3-car-wash also allows visitors to explore the New C3 range, book a test drive and to also view the brochure online. There is also a 360 degree tour function that has been added to this fancy landing page.
The communications director of Citroen has stated that the micro-site is fun, distinctive, memorable and above all, interactive with the company. Seen as a intuitive social campaign to introduce customers to the New Citroen C3, Kent is full of car dealerships that can help if you can't make up your mind which character to choose.
