subject: Social Media Readiness Assessment – are you ready for new marketing techniques? [print this page] If there is one thing that has changed the way companies identify, target, and communicate with their audiences in the past five years, it is social media. Now everyone from large corporations to small local businesses has an even playing field on which to attract new customers and to gather feedback from existing consumers. The only problem is that not all businesses are ready to jump into social media with both feet. Figuring out whether or not you have the systems in place to strategically implement, assess, and maintain social media campaigns can be a difficult task many marketing teams.
The need for a Social Media Readiness Assessment
Being able to effectively use social media to attract and communicate with your existing and potential customers depends on how well you know the system before you start. If your company is just now thinking about getting into social media, it's important to make sure that you don't dive in without a solid action plan in place. Thanks to social media, brands and reputations can be formed in an instant, and if you start participating before your company is ready, you might create a negative reputation that it will take years to shake. Periodically checking your company for social media readiness can illuminate areas that need work before launching your social media program.
What is a Social Media Readiness Assessment?
Just sitting down with your marketing team and asking "Are we ready for social media?" probably isn't going to give you an objective look at how social media can transform your marketing efforts. That's why this Social Media Readiness Assessment tool, built to download in seconds and open immediately using Microsoft Excel, is exactly what you need to ensure your program starts off on the right foot.
When you open the Social Media Readiness Assessment tool, you'll notice that it give you the opportunity to add your own weighted values to the criteria that are most important to your company. Then, you simply answer the questions in the self assessment portion to see how well your social media strategy ranks out of 100 possible points. If there are areas that are lacking in readiness, the handy results and recommendations section will allow you to get high level advice about how to improve your strategy and get ready for the launch day. If you're proposing a social media strategy to executives, this tool automatically generates a graphical radar diagram that will help you visually communicate your results to the team.
Social Media Readiness Assessment are you ready for new marketing techniques?
