subject: 2 Essential MLM Tools for Lasting MLM Recruiting Success - MLM Tools [print this page] To succeed with your MLM recruiting efforts, it's key that you utilize the correct MLM tools to maximize the time and energy you put into building your business. Afterall, what's the point of maxing out your resources with little or nothing to show for it? MLM is supposed to be a way to create personal and time freedom - not tying you to a post!
Of the many MLM tools out there, the one that could have the largest impact on your income is your MLM advertising system. I know most people in the industry are told they have to go after their friends and family or just buy and call generic business opportunity leads. Both of these tactics can & do work on occasion, but is that a legitimate model for success? If you're trying to build a serious, legitimate business that you can be proud of and actually promote as a business, aren't you missing something? That's where the MLM advertising system comes in. Again, of all the MLM tools you could use, this system is the core component that you have to have in place if you truly desire top earner results.
What is a MLM advertising system? When you're serious about MLM recruiting, you need a system that automate the promotion/presentation/enroll & train process as much as possible. Of course you can not and do not want to automate the process 100% because you will come to realize that people join people, not companies. Your prospects need to hear from you so they know you're a real person and not just some robot or computer. Something magical happens in that process, and your system can help edify you and present you as the true leader you are - despite the results you may have had up till now. This way when you do make contact with your pre-screened prospects (because of your MLM advertising system), they know who you are before your call and can't believe you're taking the time to actually call THEM (if they're not calling you first!). That's the power of using the right MLM tools to do your MLM recruiting!
Remember, you want your MLM tools branding YOU and not your MLM company or opportunity. Keep in mind, people join people, not companies. People are interested in people, which is why reality tv and gossip magazines get people's attention. You need a system that you can use online and offline to be able to promote yourself. You want to be able to capture their name and contact information, NOT to pitch them upfront on your deal but rather to build a relationship with them, get them to like and trust you because of the great value you have to give. Your goal is to HELP your prospects, not SELL them - #1 mistake! Look, this is how you need to do it, it's the approach the top money earners in MLM use and people will be attracted to you when you use a system where you can build a business this way. You want to give away high-value information to incentivize people to sign up to your list to receive more high-value information and learn more about you.
When building a business like this, your MLM advertising system can then create additional upfront cash flow whether or not people join your business. Ninety to ninety-five percent of your prospects will not join you in your network marketing business regardless. However, these people may still buy from you if you can help them with their problems AND you've developed a like and trust (keep reading below for more info on how). This is known as the funded proposal and is another clear benefit, another one of the great MLM tools that will help you make money and build a solid mlm business. You want your MLM advertising system to have this capability!
After your MLM advertising system is in place, another of the important MLM tools you'll need is an autoresponder system. There are a few to choose from, and you want to make sure the autoresponder you go for will work with your MLM advertising system. This auto-responder can drastically improve your MLM recruiting success:
Once a prospect finds you online - due to the promotions you've created with your MLM advertising system - this auto-responder allows you to automatically send emails that contain additional information about you (to further brand YOU) along with valuable information that will help the prospect. You know their problems because they opted in to your promotions, meaning they were searching you out because your promotions indicated you could assist them (via keyword, for example - perhaps the same way you found me & this article!). Then, over time (can be as little as a few days), your prospects start trusting you more and more just from the high-value emails your system is automatically sending each day. Their desire to buy from you will increase (be it other MLM tools or to signup in your mlm business and improves your conversion ratios and results in you making much more money!
