subject: 5 Ways to Improve Your Online Marketing [print this page] 1)Site Design1)Site Design. Make sure that your website is professional and has a great design. You want your website to have a clean, tight look so that customers are compelled to return. Professional site design means having a website that is easy to navigate, has appropriate logos, has up-to-date information, answers customer questions, and doesn't look like an amateur site. 2)Honesty. Never hide anything from your customers. Give them all the data that they need to make an informative decision your products or services. Follow through on what you say you offer at your website to maintain credibility and trust. You don't want to be identified and exposed in the media as a poor company, scam site, or rip-off artist. Bad news travels fast, and it travels even faster on the Internet. 3)Customer Incentive. Give your customers a reason to visit your site, to spend time browsing it, to interact with it, and most importantly, to return to it. Offer incentives by showcasing featured products or promotions, and use creative and new Internet tools, such as video and audio, to create an interactive experience. 4)Domain Name. Try to get your own domain name for your website. As simple as this concept may be, it makes the difference between prospects remembering who you are and moving on to your competition. Use brief, benefit-related terms for multiple-site URLs. You should carefully review this prior to purchasing your domain name. 5)Testimonials. Using customer testimonials is a great way to promote the quality and reliability of your website and, more importantly, promote your product or services. This is an amazingly effective tactic. The media you create and the coverage that you get is a subtle, third-party referral to you. However, the strongest and most effective sales assistance comes from direct customer testimonials.
Remember that no matter how flashy or impressive your website may look, it is customer service, satisfaction, and reliability that keeps them coming back. The success of your online strategy relies on combining all of the above tactics for maintaining successful online positioning and presence.
