subject: How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula ! [print this page] So, what is the number one and the most important part of writing a killer copy? I bet you already know the answer. It is, of course, the writing of a attention grabbing headline. If you are a copywriter, you should know there is a formula for writing a good headline, and that is...
AIDA
Which stands for:
Attention
Interest
Desire
Action
But within this four words, there are 4 important ingredients that need to be focus in order to create and build a good headline. In this particular post, I'm going to go deep into the core of AIDA by showing you the 4 important ingredient you need to know, to craft a good headline.
Ingredient Number 1 :
Start your headline with words of emotional "NEWS"... For example:
Announcing...
Introducing...
Presenting...
New...
Now...
At Last...
Warning...
Finally...
Discover...
Ingredient Number 2 :
Feature your headline with irresistible offers... For example:
Feature reduce price
Feature an easy payment plan
Feature free offer
Feature information of value
Ingredient Number 3 :
Begin or insert you headline with emotional curiosity words... For example:
How to...
Which...
Why...
Who else...
What...
Ingredient Number 4
Address your headline to a specific person, group, date or time. By using "specific," is to create a believability to the prospect's mind. The more 'specific" you are, the more trust your prospect will have towards your claim. Here's a headline by Gary Halbert, that had 3 ingredient in a headline...
Check This Out :
"Announcing Kacey Furniture Lowers Price On All Furniture By 51.3% During Special 12-hour VIP Sale On Saturday, September 12, 1992 !"
He had got...
Emotional News (Announcing)
Irresistible Offer (Lowers Price On All Furniture By 51.3%)
And Specific in it (12-hour VIP Sale On Saturday, September 12, 1992)
Hows that for a good headline?
How To Create A Head-Turning Hook And Attention Grabbing Headline Using The Core Of AIDA Formula !
