subject: A Few Essentials In Reciprocal Linking [print this page] Wanting to get that much traffic, to your web site, that is? Then, you need to work on getting your site to the reach of your audience. And that is where good linking strategies will definitely come in handy. There is plenty of linking strategies that you can use, and choosing the best can mean success or failure.One of the most common ways that you can reach out to more of your target audience is by reciprocal linking. Reciprocal linking happens when two or websites agree on posting each others' links on their pages in exchange for the other parties doing so. The idea here is that traffic from one site can be encouraged to go to the other site too via the links they post and vice versa. This means that both sites can enjoy mutual traffic.You can conduct reciprocal linking via automated link exchange sites, where you only need to submit your site's URL and they will the rest, linking you with relevant sites. The main advantage of this one is that you don't need to do anything much at all. The main drawback here is that you won't be able to establish a genuine interaction with other site, which is very important if you want to increase your reach more.The best way to do reciprocal linking is to actually go contact a website and ask (in some cases, beg) them if they could link to you. As a rule, you are also expected to return the favor by putting up their links on your page, even without them openly requesting. This can be quite hard, considering the amount of sites out there. However, there are several things that you can do in order to get the most out of reciprocal linking.First of all, you need to choose the sites you want to link to. Many website managers often commit the mistake of simply linking to every site that they see in the hopes of getting good ranks (in accordance with Google's page ranking algorithm). Thus, you are likely to find sites with links that are totally unrelated to their content. Remember that you need to seek out sites that have similarities with your content or is related to your subject matter. These are much more readily accepting of reciprocal links than those with unrelated content.And you don't immediately ask for a link from the webmaster on your first contact. Instead you need to develop rapport with the site first. You do this by participating in the site's sections, such as forums and polls. Once you have established that you are indeed a regular visitor, and not just someone fishing out for links. No need to worry though, as many webmasters are willing to link after being visited for the third time.Once you do get the nod from the webmaster, be sure to send him the details about your site, including your address and the page you want to link to. Once you get your link, you then return the favor by allowing his site to link to you. It is also in good faith that you should post his link in a visible spot on your pages, in the same way that he does. Also remember to drop by the site every once in a while to check it out.
