subject: Sp Eager To Transition Users To Sit On The Sidelines [print this page] From fraudulent user to talk about user experience, "black month" anniversary of the SP is still looking for feel, although it has been said transition year, but China simply dependent on SP to completely reverse the passive situation of operators and the capital gain market acceptance, also depends on the user's identity can really be.
5 22, the air release 2007 first quarter net earnings, revenue outlook due to lower than expected, stock prices plummeted 25.4%. Since last June
from China Mobile and China Unicom have on the SP (the wireless value-added services) to achieve a more strict controls, revenue in China thousands of SP on the deteriorating situation. 2006, the air network is the wireless value-added over the past four as the main source of income for a large SP (Linktone, Hurray, air, TOM Online), the only company to achieve net profit growth. Even so, from the fourth quarter of 2006, the air network will also face of the environment temperature, which results in net profit year on year decline. CEO Zhou Yunfan
but still said he would continue to invest about 15 million U.S. dollars Kong.net. "Wireless Internet investing one U.S. dollar a few years, get 5 dollars of revenue, return on investment from wireless Internet advertising," he explained. The Kong.net air network is launched in 2006, the wireless Internet portal. In the just-concluded "the first mobile application development in China Summit Forum 2006 Awards outstanding mobile applications," on the air network, "three different" won the Outstanding Award for mobile gaming products.
"Is another typical air network to build a channel to bypass China Mobile channel, but this channel has not yet been proven. It wants to build a wireless Internet access, but from a technical point of view, operators can kill it off . "IT research firm Analysys International's president, says in Young, but he also stressed that if the channel can be set up in the air network will be a strong SP.
With the air net, through the "black June" attack, almost all survived the SP will be "restructuring" of words on the lips.
The strong stronger Large SP anxious to get rid of operators rely on
Compared to air network, with the Nasdaq-listed Hurray himself as still more entertainment. The strategy is carried out with the content providers of capital operation, eventually have to become content providers themselves, so give yourself by controlling the upstream face of the operators have more right to speak.
Now, it has also done impressive digital entertainment back: 10 million contract in 2005 Jane Zhang Fei Yue and Huayi Brothers buy music. 2006 acquisition of the Art of birds. Meanwhile, since last year Hurray line vote in the digital music channels on charges of funding, but also nearly 100 million yuan. It is said that China is a number of Friends of the digital media pilot cities music store, the user with portable equipment to music stores, just like paid downloads you can enjoy any songs. This line music store seems to charge Hurray built an integral part of the channel. Hurray
with similar Linktone also to the CP (Content Provider) transformation. Linktone Mei Ping, senior vice president, said: "The small firms, we use our advantage to lock large resources, such as cooperation with television stations, the power to do the capital markets."
As for TOM Online, put the future of betting in e-commerce and content portal. A few months ago, eBay bought it on eBay, as the basis for this transformation. "Our original focus in the wireless picture, ringtone download service, now in E, the original virtual consumption, and impulse buying, now this part of the demand for e-commerce more valuable and more market." CEO Wang Lei Lei explained.
Despite recent news about the privatization of TOM Online began uproar, but Analysys International's analysts believe that TOM Online does not mean withdrawal from the SP market. On the contrary, after the reorganization of TOM Online may be more competitive, it is caused by the field of mobile value added services and Internet services for all manufacturers wary.
And several traditional portal, Sina, Tencent, Netease, Sohu, etc., are intended to use the shuffle of this great opportunity to play to their users and advertisers, many of the "scale effect" in the future 3G services related to the SP the windfall.
"China's mobile phone users to enjoy wireless Internet service limited to SMS, MMS, community and news browsing and so on, games, search, blog and other services is still limited, but based on the existing platform, we can fully meet the user demand, "China's largest portal Sina, a person responsible for the wireless business, said," In the wireless era, the content is the first one, this is our advantage.
Sp Eager To Transition Users To Sit On The Sidelines
