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Secret Email Marketing On Auto-Pilot
Secret Email Marketing On Auto-Pilot

One of the most important aspects of marketing (besides

consistency) is having a flow and a rhythm to your

promotions. We as human beings operate as "pattern

recognition" creatures, meaning we respond and react to

"patterns" in both the positive and negative. As small

business owners, we need to find patterns that make it easy

for us to market our businesses effectively, while still

leaving time to actually operate the business itself.

Email autoresponders, specifically "sequential" email

autoresponders, allow you to automate your online marketing

while also creating an effective flow and rhythm to your

promotions.

Email autoresponders create an automatic follow-up sequence

of email messages that go out to recipients at intervals you

determine. That means you can put together a series of emails

for customers or prospective customers, and then deliver

those messages to them at intervals you choose. Most

sequential autoresponders also allow you to "broadcast" to

your entire database whenever you have important news,

updates, or specials to share.

To understand the effectiveness of sequential email

autoresponders for a local business, let me share a quick

story with you...

A friend of mine has a small seafood restaurant as a client

in Georgia. The restaurant recently put their website

online, which included a simple offer for email updates for

anyone interested enough to sign up. The restaurant then

contacted some of their friends and past customers and asked

if they'd like to join the email notification list. With only

60 people in their database, they made a simple 2-for-1 offer

through their email newsletter on a Wednesday afternoon

(managed by their autoresponder) and got 30 coupon

redemptions in about 72 hours.

In other words, they got 30 couples and families to come

into their restaurant with very little advertising expense.

Moral of the story: even with a small list, a local business

can leverage the power of email marketing and the automation

of sequential autoresponders to make money and communicate

better with current and prospective customers.

Local businesses can implement autoresponder marketing

quickly in one or more of three ways:

1. new customer follow-up 2. email newsletters 3. tips

and resources

The key is to only send valuable information to your

customers and prospects that they want, need, and expect.

Never send email to anyone without their permission.

So that begs the question: How do you get customer or

prospective customer emails? Answer: ASK, but ask

intelligently.

Have a reason for them to sign up to your list that they can

understand and appreciate immediately.

Do you intend to offer them online-only specials, coupons,

tips or updates?

Take some time to really think this through before you start

asking for emails because a self-serving, compelling reason

to give you their email address is the key to success.

As for specific services you can use to set up a sequential

email autoresponder, you can find many of them online.

"Constant Contact", which caters to the small business

market, offers most, if not all, the features you could ever

need in an autoresponder at very reasonable prices.

No matter which service provider you choose, make sure they

offer the ability to set up multiple lists or sequences, as

well as the ability to broadcast subscribers in your

database.

Very few online tools offer more bang for your marketing

buck than a good, solid email marketing strategy built

around autoresponder marketing. With some careful planning

and a sound strategy, even the most basic campaigns carry

benefits far in excess of the time, energy and effort

necessary to implement them.

Secret Email Marketing On Auto-Pilot

By: dandan

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