subject: Importance Of Website Traffic Statistics [print this page] Website traffic statistics is a software used by webmasters to determine the number of users who visit their site, what they do while surfing and what to add to suit the users. Website users are simply called traffic. Webmasters are offered full statistics and monitoring by recording all traffic.
With this software installed on your website, you are able to know exactly the number of visitors using your site and their activities on it. This will help you know if the site is important to the user or simply dormant. You can also be able to report any personification or misuse of your site by the user, leading to his blockage for effective use.
You are also able to refer to the traffic. This simply means that this software will help you as a webmaster to know where the user came from and what he was looking for. This greatly determines the area where most of your users come from and you will be able to understand some of their characteristics and culture such as preferred language of communication, financial stability, social status and what they like.
With the use of website traffic, you are able to know which pages on your site are most popular. This will help you add more information on the most accessed page and detail the other dormant pages. You can decide to add more photos, adverts, promos and any other information that will capture the attention of the user.
You are also able to analyze the keywords of your search engine. It is important to have a search engine on your web. This helps the user easily access whichever page he is looking for by simply keying in the keyword. By analyzing, you will be able to determine the most sought page and what exactly the users intend to find when surfing.
Using website traffic statistics will let you know the real-time actions of your users in details. This will show what the users do when they visit this site. There are those who are serious and others access it for fun, like participating in promos even if they do not qualify. This will make you understand what to have on your website to suit every need of your user.
You are also able to analyze page loads statistics and charts on your site. This means that you will be able to know the average time the user will have to wait for the page to be visible. Loading should be as fast as possible to encourage the user and save on his time. If the speed of loading is slow, then contact the web hosts to boost it.
