subject: Update to Elevate – An eCommerce Marketing Strategy [print this page] A well-known ecommerce marketing strategy is advertising. This engages banner ads, one-line text links and large graphic ads on websites and newsletters. These are fairly expensive especially if the graphics include animations which call for attention. One's attention does not imply an amazement that positively generates a sale. More often than not, the curiosity of the site visitors turns to an aggravated feeling particularly with the flashy animations in motion. Their next move is run a software that automatically blocks these kinds of infuriating adverts. The marketer is now faced with a dilemma of a posh yet ineffective marketing campaign. What then will be the inevitable promotional step to create traffic to your website?
Supposing you come up with another online strategy, what is the probability that your product will be the interest of the people? Consider a billboard on a highway. Not everyone passing through it will actually glance if not look at it. Hence, if you are thinking of formulating an ecommerce marketing strategy based from these assumptions, you are on the verge of risking your business to bankruptcy.
What then will be an effective and productive ecommerce marketing strategy? Definitely, the ones discussed are concentrated on presumptions and not on the reality. How about search engine optimization? Suffice to say, this is an important aspect to strategize with. This serves as your guide in designing the content and pages of your website which is noticed by search engines. One has to concentrate on certain keywords or key phrases regarding your line of business. When somebody searches on that phrase or word it elevates your company with the rank of the search engine.
Again, this is another theory which seems simple. But the reality is somewhat intricate but should not back you off. You still can optimize the content you already have on hand. The key for this type of ecommerce marketing strategy is presenting a new content regularly. This proves the search engine that your website is still active and is frequently updated with keyword rich content. Search engines find the regular posts to your website which makes it more valuable and vital compared to the other sites that are not updated often. This approach in marketing is significant to your ecommerce marketing strategy wherein a new content is always optimized by the search engine.
An article consisting of 400-500 words for a keyword or key phrase is a good content to start with. The writer should see to it that the text makes sense to the reader aside from just attracting the search engines. Modern engines no longer go crazy with contents full of keywords that are pointless just to be pushed up in the rankings. The context is now a main concern followed by the position in the search engine. Your ecommerce marketing strategy should center on quality than keyword or key phrase density. The latest search engines are programmed more intelligently so as to identify the inane website contents.
