subject: Beauty Expert Analysis Of Automotive Vehicle Status And Opportunities For The Beauty Industry [print this page] Auto Beauty Industry Status: Bought a new car to be a simple decoration, the choice of every owner, but for various reasons, owners are kept, Ai Zai situations occur, resulting in consumers Car Beauty business trust greatly reduced, so they suppress the development of the automobile beauty.
Products mixed Car beauty decoration materials mainly from the profits of the price difference and the time charge, and some businesses in order to get more profit, and often shoddy, ordinary consumers do not recognize. Some customers posted poor Explosion-proof membrane , Even at night can not see the situation outside the phenomenon, there is a big vision of consumer replacement Rearview mirror , Seen in mirror when driving feel dizzy, the distance judgments is unclear, to bring great traffic safety problems. That these lead to consumer products and automobile automotive beauty beauty shop lack of trust.
Standard haphazard Lack of uniform standards of service, different businesses offer services between the car are significant differences between cosmetic decoration. Market Car decoration Margins typically 40% to 50% of the profit margin of individual businesses can achieve 120% to 200%. With leather seats, for example, sold for 4,000 yuan, and may cost less than 1,500 yuan; cost of less than 100 cloth seat covers, and some even sold more than 500 yuan. The industry believes that beauty is the lack of a unified decoration industry service standards, which leads to offer poor service, automotive beauty market as profits market, service quality is difficult to gauge, the long run, consumers will lose confidence in cosmetic decoration market.
Personnel varied Decorative beauty as soon after the car is difficult to distinguish the quality and effectiveness, making the market a lot of non-formal training, no professional brand products, non-specialized machinery and equipment, no service quality guarantee "four no" beauty shop decoration blossom everywhere . According to reports, the current domestic franchise and concurrently decorative automotive beauty business about 9000, employing about 15 people, many are operating without a license.
Acute shortage Is well known that the threshold of auto beauty decoration low, 3 to 5 people, a water cannon, a few bottles of Steam Wax And several volumes of explosion-proof membrane, together with a few simple tools, a small beauty shop decoration can be opened. A car decoration, for example, the reality is that lack of professional automotive technicians decorated, and the industry now and in the assessment criteria blank. Take all that technology, and service a relatively high standard of 4S stores of all brands, although they have their own decoration sectors, relevant staff members have been manufacturers strict training, but basically only do polishing, wax, clean interior, installation Parking sensor And other decorative live. For explosion-proof membrane affixed, sealed Glaze So live, essentially outsourcing or looking for professional technicians to handle.
Management of the lack of regulations
It is understood that the reason why the domestic auto industry, cosmetic decoration confusion, mainly because no national regulations and industry-standard specifications. The rapid development of automobile industry, more and more popular family car, to attract more investors have joined the industry, introduction of appropriate management practices and industry standards to regulate the market is necessary. This will reduce and eliminate to some extent mixed with the market of fake and shoddy products, regulate the behavior of producers and distributors, but also allow the market to specialization, standardization direction to guarantee the legitimate rights and interests of the general auto consumers. It is widely reflected, to make automotive beauty, their first automobile beauty beauty.
China Automobile Dealers Association Auto Beauty decorations and supplies professional Committee has heard the information, "car beauty decoration service management practices" has entered the discussion of agenda setting and implementation is expected during the year. "Norms" of being implemented, it will be re-sorted car industry after the market order, and punish irregularities occur. Department of Market System Development official said, in the formulation of "norms" of the process should solicit the views of industry enterprises, the service management practices to maximize the guiding role to play.
Beauty Expert Analysis Of Automotive Vehicle Status And Opportunities For The Beauty Industry
