subject: Web Page Search Engine Optimization For Dummies [print this page] How To Enhance Search Position For Your Most Significant Keywords
Search engine ranking has a small amount to do with the excellence of your or products, the quantity of things in your index, or the aesthetic beauty of your web pages.
Web Page Optimization
This is a practice involving targeting of precise pertinent keywords and their appearance on your web pages utilizing common HTML tags. This is not in the least a form of black hat marketing that can make your website blacklisted, but common sense tweaks that tell the search engine spiders precisely that which your money web site is in relation to.
Here are a few extraordinarily significant HTML tags accessible which ought always be present in virtually every one of your pages. If your website does not include them or you don't use them properly, the search engines will likely never tag your web site using the the most important keywords that describe your web site regardless of how applicable it is to that issue. Below are a couple of the most important HTML tags you ought to be using.
Title Tag:
The title is the first thing that shows up on the top of the online browser when you visit a website. The title is the most crucial tag on your page, because it is the initial thing a search engine spider reads while it visits your website. It is akin to a first impression, and ought to contain your primary message.
Many web page editors will insert this tag by default using a generic title for example untitled document. There is not anything shoddier than a webpage with a title of untitled document. Virtually equally as awful is a web site in which all pages have a title tage which is the same.
Optimally you ought place your most important keyword at the introduction of the title. This is commonly called keyword prominence. Don't load the title with a bunch of keywords, or repeat any words two times in a row. Make it understandable for humans, not search spiders.
Header Tags:
The header is a big bold font applied to distinguish separate parts of your web pages. Here are a variety of headers in assorted sizes, they vary from H1 to H6 with H1 being the largest.
My Header Keyword is a incredibly key tag to put on your page. Make sure that it is germane to your web copy and dont stuff or repeat keywords in this tag. The H1 tag might be tricky to use as a result of its huge size. A common technique is to lessen the size of the font utilizing the style tag or cascading style sheet (css) on your website. I don't wish to get into css here, since that is a different topic completely. The simpleist technique to modify the font size of a header tag is using the following style attribute inserted directly into the h1 tag. Listed is an illustration:
My Header
which reduces the size of H1 tag font to 12 points.
Link Anchor Text:
The anchor text is the text which appears as the underlined blue link on the webpage. Whenever you make a link to a page on your site, be certain to employ a important keyword in the link. If you have created a respectable title, utilize your title or something related in the anchor text. As with the title text, your anchor text should put the keyword as prominently as possible by putting it in the vicinity of the beginning of the link.
Bolded text:
A bold tag tells the spiders, this is important! Where appropriate, try to use a bold tag to emphasize main sections of your page. Bold is very effective when used in conjunction in addition to the anchor text of a link.
Alt tags:
Alt tags are the hidden texts as part of your pictures. they are a required element of the img tag for XHTML validated HTML. Their intention is to present a narrative of an image for web browsers which do not display pictures, or for specialized web page-reading browsers for the sight impaired. Alt tags should always be descriptive of the picture and the general page theme, nevertheless there is nothing improper about placing a few keywords inside the Alt tag.
do not overdo it!
Be sensitive to utilize keywords in moderation, and not over-do it through stuffing lots of keywords in each tag. This is a formula for having your web page or full site banned from the main search engines. Pepper them gently close to the top of your pages, and try to place them near the ending as well, if it makes sense.
A properly optimized page must not make a apparently overformal copy or generate an obvious duplication of keywords. The key is to make your web pages pleasant for human online visitors, not search engine spiders, while getting all the better returns and increased traffic because of search optimized pages. Hence do not be scared to improve your webpages by means of SEO optimization . It is simple and fascinating, and it will aid your rank in the search engines and draw loads of motivated visitors to your website
