subject: Roles And Responsibilities Of A Marketing Director In A Company [print this page] A marketing director plays a very major role in any business organization through the management and direction of all marketing efforts that are geared towards enhancing the success of the organization. The following is a detailed overview of some of the tasks that revolve around this position from time to time.
One of the roles includes the promotion of the products to ensure that they are in tandem with the customer's preferences. This involves looking for the most appropriate avenues of communication to ensure efficiency. The director in charge of marketing also supervises the marketing team, the processes of purchasing and roles that arise along the way.
This role is one that requires one to motivate the employees to maintain positive attitude so that teamwork is well enhanced in all the levels of marketing while ensuring that the image of the products and the company at large is not tarnished. One also carries the responsibility of supervising and delegating duties while at the same time ensuring that the staff within this department are hired in line with the laid out policies.
The position also involves managing all the various forms of marketing so that that the products are marketed as smoothly as possible. This where one ensures that everything is in place when it comes to the instruments, the employees and also the resources for the proper selling of products, not forgetting the advertising strategies. These roles are usually based on how marketing is used for the success of the business.
Every business whose mainstay is marketing will always have a close scrutiny on the customers so as to keep in touch with their desires. These businesses also have the likelihood of having great success because marketing is always at the center stage. Some of other responsibilities include building relationship with customers. This calls for the need to keep in touch with customers. It also includes ensuring that all the consumer concerns are taken care of in a timely manner in a bid to ensure they stick to the product.
Market research is also done under the auspices of this person and it plays a major role making the business to remain relevant in the market. It helps in having knowledge of the customer by using the available resources to take the as many personal opinions from as many people as possible. The source of information could be from questionnaires, internet interviews, focus groups, the buying habits of the customers including others.
Another role includes the supervision of other junior managers in the process of coming up with marketing plans. It also involves ensuring the intactness of the advertising budget and also bargaining for advertising spots in the media for product promotion. This also involves looking out for publicity from the media outlets whenever the products are being launched.
The marketing director reviews all the marketing responsibilities in coordination with those in levels of management. Some of these include post review on the sales, how far the products have penetrated in the marked and also coming up with plans for future.
