subject: Whitehat Seo Versus Blackhat Seo Practices [print this page] Whitehat and blackhat SEO are two practises which are being followed to build the contents of the site.Whitehat and blackhat are straight opposite in their usage.
Black hat marketers are the exact opposite. They refuse to follow the rules that search engines have set. Instead, they try as hard as they can to get links going to their site. They do not care how the customer experiences their website so most customers find their website not user friendly at all. This means that there is nothing interesting about the site and it seems as if they are just catering to the search engine robots. These sites only exist to score highly on the search engine results page. In short, these methods are not legal.
In blackhat SEO has some hidden texts in it where the font colour is same as the background colour of the website. This also has unwanted contents stuffed in to the site. They also have duplicate sites. They create an original site and one that is only for promotional use. These are methods that can get a site banned from search engines.
When you create content using white hat techniques, you recognize how important quality content is. These websites are always seen by search engines. The content must be relevant and interesting.
In terms of reciprocal linking, white hat SEO gets back links for the websites. They also get links for websites that are quite similar in nature.
White marketers rely on law and do everything legally while black hat marketers doing everything that is out of law.
In black hat SEO, on the other hand, you will see hidden texts that have the same font colour as the background of the site. They also stuff keywords into the content even if they do not mean anything. They also have duplicate sites; they create an original site and one that is only for promotional use. These are methods that can get a site banned from search engines.
