subject: Gome, Suning Determined Effort To Fight Sum Not Tit For Tat [print this page] Fan Zhijun says opponents hit sum up, Fan Zhijun says opponents hit sum up,
States United States
That can not sum
Suning in recent state competition in the U.S. has been more moderate Suning, yesterday
(August 16, 2006) suddenly "determined effort" and external high-profile claim that the lead will be Northern China with industry rivals "bayonet fighting." Su Ning, vice president Fan Zhijun says the price war is only a means, more importantly, in the
Service
And logistics support on the back.
Suning development effort: Beijing ahead of purchasing 500 million yuan
Last week that "great benefit in August war" strategy, the Suning respect to the full-scale confrontation known as the "Tianjin Campaign", which has been revealed is just the first stage, late in September, Suning will also address industry rivals to start the second and third phase of a larger offensive.
"We want to sum up hitting competitors." Fan Zhijun, said Su Ning prepared to spend 20% of the resources to lay 80% of the market. And said only one month in advance in Beijing on a one-time purchase of 500 million yuan of market mainstream products, of which 20% of new products in Suning IPO.
Suning's got to show the plan, Suning plans cover all the
Home Appliances
Category and brand, and in flat
TV
Side was Hisense,
TCL
,
Haier
, Skyworth,
Konka
, Xiamen Overseas Chinese support for the six domestic giants. In addition, tens of millions of capital invested directly in the price drop and gifts reserves.
Yesterday, he announced
Suning
Cloth
, Has purchased 70 acres of land in Tongzhou, began the construction of a fully automated mechanical logistics base, built and put into operation next year. Fan Zhijun, said Su Ning, which is part of the project had to raise funds, in addition to Su Ning also developed a "5315 Plan", that is 3-5 years, 500 new nationwide service network, 15 logistics bases and 30 service centers.
Dazhong Gome fight back: can not sum
Suning for the proposed "three stage" and "hit sum" competition offensive, Gome and Dazhong have
List
Show has launched a tough response.
Large and medium terms, said Su Ning of the plan even though not directly for large and medium, but the level of competition in the market is inevitable. From large and medium from the last week
Electrical
Has been launched by the 24 anniversary of the corresponding market activity, and realized 300 million yuan of sales, then will be further strengthened.
Beijing Gome side
but outdone, the tit for tat "the States United States can not sum to the counterparty in the market."
"Our joint procurement of products and Paradise have all reached the logistics base was."
