subject: Weighing Freelance Seo And Company Seo Services [print this page] All websites should need search engine optimization to be able to be found online. There is a real need for websites to use SEO for their web rankings. Therefore, it is also a necessity to hire a search engine optimization specialist to be able to be found on top web search engines like Goole, Yahoo, MSN and so on.
There are actually two ways to promote your website. One is you contact a professional company for search engine optimization. And the other one is you can hire a freelancer. Provided you do not know any SEO stuff and have not worked about SEO before, you have these choices to start optimizing your website.
To start, you should be able to find a SEO company online as well. There are almost all software companies also giving SEO services online. But compared to a freelancer with SEO experience, SEO companies often charge higher service rates. The services and rates always depend on your budget. If you are a budget or start-up company, you can always hire a freelancer to do the SEO job. But then again, if you have the budget and money to spend, then you should hire a good service SEO company.
But before even indulging on which company or freelancer to hire, you should be able to know a few pointers first to be able to understand how SEO works in the first pace and also be able to determine if the company or freelancer you are about to hire is also knowledgeable of the ins and outs of search engine optimization tactics. Below is a crash course about SEO:
There are two kinds so of search engine optimization: on page and off page SEO. Below are ways to do on-page search engine optimization:
1. meta tags creation- includes title tags and optimizing these tags, tags description making and optimizing these tags as well as keyword tag creation and optimization.
2. contents- should be relevant to the site and should contain related and important keywords that should be optimized.
3. image and graphics- even though these things cannot be read by search engines, it should also be optimized by providing contents and descriptions describing these photos.
4. Heading tags- should be properly optimized and includes important keyword and descriptions as well.
Off-page SEO includes the following:
1. sitemaps- should have an XML file to create proper sitemap
2. creating robots.txt file
3. inter linking- should be emphasized and analyzed properly
4. directory submission- there are lots of directories that are free and reciprocal free
5. blog making- content is also king as always
6. article submission- you can scatter bits of your articles on your blog to other free third party sites
7. rss submission- similar to directory submission
8. link building- there are lots of link building strategies and you can make full advantage of that.
Besides the above mentioned, there are also tactics that are not ethical, often called black hat SEO. You should beware of these strategies since they won't do good for your website. They will indeed be very effective and the effect can take short as compared to traditional white hat SEO, but when search engines find out that you are using black hat SEO, they can penalize your website and worst can ban you from its pages.
