subject: Online Marketing Methods: Increasing Brand Awareness [print this page] There are a lot of ways to market and advertise your business online. The Internet has now become a very powerful medium where there is lots of information possible. Thus, because of this, there are a lot of people choosing to search online than offline.
Sometimes, it s best to experiment on customer's view on what your brand is and what it should be. You can engage on this process and ask them directly what would work and not work. There are company investing for this kind of method and it works for most of businesses.
Customers' comments are equally important. Make them answer some simple survey like why is your product better than this and this. These things would greatly help in developing and rebranding your products and services.
You should be careful when thinking of a strategy or an advertisement that would represent your company or brand. If you already are an established company, make sure that these strategies and plans would not affect your brand's name in a bad sense.
Mobile Marketing is the newest trend in marketing through the use of the Internet as the medium. You should be able to make your website hand-free browser-friendly for people who love to surf online through their cellular phones. There are now lots of application and tools to make your website a phone browser ready. It is best to also consider people surfing online as this also are another great and unique source of traffic to your website.
There are just too many powerful tabs available for Facebook. You can use them all to promote and optimize your Facebook pages. There are also application that can help you market your products and services as well.
You can pimp your Facebook page with FBML- version of html in Facebook, where you can absolutely customize your page. You can add this FBML to boxes tab module on your page.
Not all your web pages can be indexed by search engines. This is where a site map is useful. Site maps help spiders find and index important web pages from your site. It is also crucial that your site map is arranged well in a hierarchal manner since spiders will know which pages are important and which ones are less important.
You should also make your links meaningful and readable like for example: . This will also help search engines read the page well and understand what the content of the page is all about. The use of readable links will also make users trust the site. A meaningless link will not make much click rate since there are now spam sites that direct users to a virus page or some sort.
You should be able to mix and match your offline to your online marketing. It is best to also include other offline marketing methods to be able to double your success rate at getting your clients.
One last thing, after you have thought out your marketing methods, you should also be able to think f ways to track these marketing efforts so you will be able to determine what works our best and what works out worst.
