subject: The Trendy Way To Advertise Your Local Business In Search Engine [print this page] There is a new type of ad for local businesses called local listing ads that Google offers. They are made to put on view when search engine users search for a certain business at a certain local location. As what Google have said, it is a lot easier to advertise your business to local clients on Google compared to other major search engines, for the reason that you do not need to pay the maintenance.
The ads only include of your local business name, contact information- of course with a unique contact number from Google for tracking reasons), and do not forget to include your link. The ads will appear on Google.com in local results at the top of the search engine result page, as well as in Google Maps.
"Different from Google AdWords, Local Listing Ads does not require management of ad creative, keywords, budget management, or bidding" as what Google says. "After selecting an average category that best illustrates your local business, Google will now determine the cost that guarantees the ad to be seen by the highest number of internet users who are looking for local businesses like yours in your area."
As what Google declares, local listing ads endow with advertisers with the following:
1.The Ads will be shown on Google.com and Google Maps
2.A definite monthly fee that is based on your area and to your local business category.
3.Free 30 days trial.
4.There is no bid or keyword maintenance.
5.Includes free call-tracking, declaring every forwarded clients call. For instance, "This call is brought to you by Google".
6.Over all report on the quantity of calls, number of clicks to your ad, requests for having the directions, as well as number of clicks to your information page on Google Maps.
7.There is an option to delete or make some changes to your ad at any time.
In accordance to Google, around 80% of internet users and potential clients are going to Google search engine for seeking out local information. For this reason, this makes your listing stand out from your competitors. All the ads are targeted only to individuals who are near your local business area.
For an additional benefit, you will determine if the ads you made are effective, Google also says that you will hear "this call is brought to you by Google" with each call or inquiries made from your ad.
The payment of your Local Listing Ads is a definite monthly fee, no other charges which depends by the area and the category of your business. An advertiser pays the same cost each month no matter how a lot of times internet users click or view your ad. Google also says that advertisers will have the chance to authenticate the monthly flat fee that is improbable to change often or at least be notified of the changes 30 days in advance through email and other instant means of communications.
But Local Listing Ads are still on BETA right now. For now, they are only available in San Francisco and San Diego. Soon they will become available globally.
