subject: Pay Per Fan: What Big Brands Facebook Fans pay [print this page] Although it may seem strange or repulsive for some purists, fans have been buying brands at the expense of the fan base month(some for many moons).
Cost Per Fan Will not surprised
When step back, it makes sense:
Many companies operate on cost of this operation basis to create a database of e-mails analog fan of social media lists are e-mail. Companies are purchasing an e-mail, downloads, and real estate leads through pay per click and SEO years. Always Cost of target and values associated with their efforts.
Contacts acquiring a business purpose. The ultimate goal is the return on investment through the sale of some kind, but the first step is to create a distribution list or recipients. As long as fans are suitable, you can get a return on investment in the next step The process of social marketing .
Whats Worth Fan
The value of these fans depends on the amount of money to get them down the road. On Facebook, if not associated with them, you will lose them. Got it to the court but that site management or community management, and outside the focus of this article.
So one determinant of the cost price of fan are such questions as:
How to exchange the fan to the client? What is your average sale What is the value of life of those customers?
You probably do not know the answer to this before you get fans. So you can not know the ultimate return on investment. But its not your problem number one, if you want to pay for the purchase of fans. And the reasons the company can also do this outside the scope of this article.
My number one focus here is: how much you should pay for the fan?
One internet marketer suggested this rule: to double the value of e-mail, and the value of the fan.
Why?
viral potential.
It is much easier to get a fan to bring another fan(friends) than to someone on the list of e-mail to another e-mail. Facebook fans multiply easier than e-mail to subscribers.
How many companies paying for supporters
I and many of my peers are in the NDA, not to mention their customers, but I have seen or heard transactions in this way in 2010:
30,000 fans for the fan cost $1.50 60,000 fans for the cost of $1.25 Fan $20,000 per month to purchase the 10,000 fans per month($2.00 CPF) 4500 fans for $9000($2.00 CPF)
The average price for a fan in the industry we see is $1.50 2.00. But I expected to go up during the Facebook ads will become more expensive as the cost of AdWords is growing. And Facebook users may become more variable about what and how much how.
Its more that goes into it
vagaries of Acquisition and Cost Fan Fan
The acquisition cost of the fan depends on many factors such as:
Can something with broad appeal, not of thinking may be associated with it: sex, fame, food, etc. Do you have ideas past the moderators Facebook Ads Are you using best practice ? Take Facebook ads the wrong way can increase the cost of ten fan. is the brand strengths Hello incentive
Of course, many of the typical AdWords Optimization habits learned over the years come into play.
But it is different from that, and differ from the ads. Targeting of interest is a whole new world, such as Aladdin says.
Creative Commons Attribution image: Image. Money David Beyer ; pictures. Policia with Sari Dennis ; Fairuz pictures. Emelec .
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