subject: Staged A "hundred [print this page] Foshan aluminum front door from the nineties of the last century began to develop, to more than ten years of this century's first venture between experienced a peak in this decade as the school gave birth to Elegant, Australia Wei, San Pablo, Hennessy, New House Xuan and a number of "Chinese distributors devaluation door industry brand." Currently, the business of Foshan aluminum peak began the business.
If the aluminum industry the first start gate is "millet + rifle" type of "guerrilla warfare", which is somewhat similar to the second business on the "aircraft + gun" and "large formation" in combat. After nearly two decades of development, China aluminum door industry from scratch, from small to large, from the workshop production to the modern group Management , Are now aluminum doors enterprises, shows the following three major trends.
Trends in one: a large investment, large-scale production
Most of the aluminum doors the first business enterprises, due to many reasons, the investment is not significant, whether financial, or plant size, are quite limited, and even some companies in the venture is the beginning of 35 individuals small workshops or family-run shop. But now, many big brands is what these small workshop by the year, family-run shop to grow, and after ten years of development, are moving in group development.
Recent years, the first venture in the uncovered pot of gold aluminum door enterprises not only accumulated considerable wealth, but also seized a large aluminum door market. In order to adapt to enterprise development, the first company in the second aluminum door process have increased business investment, expand production scale, is no longer a "chipping away", and hundreds of thousands of yuan of investment is also a missile command things between. This year, more manufacturers of aluminum doors aimed at the broad market, where conditions have generous devotion to send Ya, Jia Shi was the new Ho Xuan have to scale, conquering a city, enterprise-scale growing. With the market pick up, the aluminum door to expand the scale of prices on business investment will continue.
Trends: Multi-brand Marketing To occupy more market
Industry because the aluminum door entry barrier low, the market competition of the brand's race, brand marketing, as companies increase their value-added products is an effective way. Aluminum door technical content of the product itself is not high, competing companies are also considerable. More enterprises, aluminum door brand also more (aluminum door manufacturing industry, there is a lot of multi-brand management company), aluminum doors also quite intense brand competition.
Earlier, aluminum door manufacturer is usually dependent on one brand to open market, belong to the same corporate brand in the market share of different completely different, such as: Hennessy's brand recognition is far greater than the gate family, and goldsmiths Ho Xuan known far and the new, when a brand has done quite a mature business, the business to develop the market, it appeared the plan to build a new brand, the current caused by the thunder began to put direct pressure is still his big brother to send elegant, while the Blue Hill influence and their siblings Hennessy of the distance getting closer.
Because the aluminum door industry has its own characteristics, most of the brand to a certain stage of development, will appear relatively saturated market share, if the enterprise is to develop, companies must also develop new markets, and business development of multi-brand aluminum door industry has become a trend.
Trends III: aluminum door, based on an extension of product diversification
Today, a considerable number of aluminum door manufacturer developed to a certain extent, a single aluminum door products have been unable to fully meet the needs of enterprise development, many aluminum door manufacturer no longer produces only a single aluminum door products, and aluminum door and then began to extend the product started.
Many previous main production enterprise of aluminum doors, aluminum doors today not only products, but also involved in steel Wooden doors And even once again for an extension, the development of a wood door. Aluminum doors in the industry, one of leading enterprises, "San Pablo," currently has started the development and production of wooden doors; "Hennessy" also has interior doors and shower room.
Aluminum door manufacturing industry, more and more enterprises are no longer simply products of aluminum alloy doors, and a considerable number of aluminum door manufacturers, particularly those of more mature development of aluminum door business, increasing its extension project more. With aluminum doors, based on an extension of the development of related products, thus diversifying its product lines, is also a trend in the industry of aluminum doors.
"Hundred-Regiment Campaign", marketing was innovative development doorway. Foshan aluminum doors, demonstrated in his brilliant chapter in the industry to meet the more brilliant.
