subject: Central Air Conditioning Game Victory In The Adjustment Of Marketing Ideas Xu Yujian [print this page] Central air conditioning has to change its marketing channels, to go the route with the engineering support, to maximize profits. Behind the national housing boom, real estate and central air conditioning a win-win to win the favor of the owners is often a central air-conditioning industry brand marketing holy grail.
HC HVAC Network We all know, is a very difficult year in 2008, the Chinese air conditioning industry facing unprecedented challenges; 2009 was a year of opportunity, the Government invest 4 trillion effect initially, "rural areas", and vigorously support "three rural" adjust the import and export tariffs, government procurement to support national brand and so on, these policies and initiatives have to Air Conditioning Bring some vitality, but for many SMEs, how many were included in "Going down" list? How many are considered government procurement preferred brand? I am afraid that very few, are many opportunities for SMEs to have to look one by one taken away by anyone? Time to change strategy.
Grasp the theme of energy conservation, improve product quality
Is well known that the energy consumption of air-conditioning systems account for building very large proportion of the total energy consumption in developed cities, the summer air conditioning, winter Heating And Heating The energy consumed in buildings accounts for 40% of total energy consumption to 50% in the government to promote Building energy efficiency Process to ensure energy saving air conditioning system first to suffer. It can be said, around the theme of continuous development of energy saving products is a necessary condition for business survival.
Addition to seize the market trends to ensure product quality is also very important. Why domestic brands have been repeatedly discriminated against, this is a national procurement 'habit' relevant, especially in government procurement, the relevant person in charge is even more cautious. For them, a large selection of foreign brands, after concerns can be reduced. Because even in the operating process quality problems, he explained the reasons and ample room for both. So, sure the quality is also obtain a necessary condition for trust in government procurement.
Must change the past Marketing Sources, taking the route with the engineering support
Held in Beijing, the first national HVAC engineering design and product information exchange meeting, the executive director of Chinese Association of Refrigeration, China Academy of Building HVAC branch will be honorary chairman of Professor Wu Yuanwei pointed out that many companies have also introduced a "one stop service "and" total solution ", the so-called" one-stop "is a manufacturer from the hands of the user can buy any product he wants, for example, to buy an estate in addition to conditioning the heart of a good host needs to buy other than Fan Coil Unit , The wind pipe, and outlet and other ancillary products, "one stop" business can provide customers all the necessary, and then through the "total solution" to these products into a system in series to achieve the objective of providing quality services to customers . Saves the customer time and batch procurement experience, while saving unnecessary time series of these products and cost try to do it.
Brand can not neglect any work at all times
4 mid-brand Industry Alliance of China Development Research Center released "Chinese air conditioner market brand evaluation report" China's air conditioner market in a comprehensive evaluation of the brand also gives the conclusion. "Report" shows: Daikin, Haier, Mitsubishi Motor Big three points respectively 83.48,83.33,82.74 comprehensive account of Chinese air conditioner market, the top three, air-conditioning industry has shifted from the pattern of industrial scale control mode control structure. According to market ratio, the small and medium enterprises with regrettably they got a small part of it is forced to Jiaoren wringing.
Brand China Industrial Alliance, said the Secretary-General Wang, overview of the Chinese air conditioner market in recent years, domestic brands have entered the competition to a white-hot stage, how to get on the needs and respond quickly has become an all domestic brand in front of a difficult problem. In this regard, Haier has successfully walk in the front.
Apply the saying: "Opportunity is to be prepared for the enterprise", in the face of government "surrendering" to seize the many chances we should see "homework" is done, and it is a long-term persistence, After a long period of practitioners, the enterprise has a strong vitality, then encountered another big "crisis" has to face, the flow of people had the opportunity taken away from him. SMEs to take this opportunity to say, the Chinese air conditioner market development needs of your vitality.
Related topics: Remembrance and prayer?? 5.12 earthquake anniversary festival
Related Reading: Family Cooler air conditioning disease eyeing office can clean the air Energy-saving inverter air conditioner unsuccessful
subsidies: products in the Mishap?
Kelon false civil compensation case ended compensated 10 million investors
Central Air Conditioning Game Victory In The Adjustment Of Marketing Ideas Xu Yujian
