subject: NIKKEN Reps – Banging Your Head Against The Wall? [print this page] NIKKEN offers cutting edge wellness technologies designed to put the body and mind into a natural state of healing. They have been in business since 1975 and their product line has grown from magnetic shoe insoles to an entire Wellness Home designed to address the areas of water, air, sleep, nutrition and energy.
We are in the midst of an exploding health and wellness industry poised to reach a trillion dollars, so the demand is definitely there for NIKKEN's products. There are tens of thousands of people worldwide searching and hoping to solutions to their health ailments.
Why then do so many distributors feel like they are banging their heads against the wall? Mostly it's because they are trying to convince friends and family how much they need NIKKEN's products. It's true that your entire warm market could benefit from a Wellness Home, but the key is that they weren't looking for one!
Among the millions of people who have health ailments, not all of them are really looking for a solution, so you are better off only talking to the people actively looking for safe, natural remedies. This strategy will exponentially increase your odds of success. For example, if you were fishing for trout, you would have much better luck fishing in a pond stocked with trout than just casting your line out into the middle of the ocean, hoping for a bite. It would also be much more fun because you would be catching trout on a regular basis.
You can effectively stock your prospect pond with people looking for your products by first determining exactly who your ideal customer is for each product. For example, people looking for sleep enhancing products might be different than people looking for water filters or anti-aging skin care.
By defining your target market and then reaching out to them using technology you will grow your business at an unbelievable rate. Using strategies such as social media, teleconferences, webinars, article writing, pay per click, bogs, forums and even video are all available and accessible to distributors like never before. Having the skill set to exploit these strategies to the fullest promises success beyond measure.
