subject: 3d Internet To The Left Trap Puzzle Right Flat Panel Tv [print this page] Internet TV and 3D television is not contradictory, they were from the content of both applications and hardware upgrade of the television industry, future trends must be "3D + Internet" integration. At this stage, the full development of local Internet TV brands, foreign brands focus on promoting 3D TV, and two new products are faced with a relatively full HD, LED backlit universal even more severe situation.
Internet TV face strict regulatory policies, the future of a remote; 3D TV is the rampant speculation of the market after the lukewarm response, content-poor, developed slowly. It Takes Two in the end who will seize the market opportunities, and make breakthroughs? China's flat panel TV in the end will go where? Internet consumer research center ZDC will discuss this:
Frequent Internet TV regulatory policy Internet TV is a television product that is not hardware upgrades, or subversion, but the TV industry profits in the current case of increasingly diluted manufacturers to develop new value-added point. In fact, the popularity of Internet television is very fast pace, according to Ovid consultation data, the year 2009, the Chinese market Sell Internet TV a total of 991,000 units, while millions of cable households spent 4,5 years time.
Popularity are not a problem since the hardware, then the content will become the sustainable development of the Internet TV market constraints. However, since the beginning of the birth of Internet TV, revolves around the question of content ups and downs, and even close to being strangled in the cradle.
2009 8 months, major domestic companies are competing against rush to promote new Internet TV, and SARFT notice requirements for a paper connected to a TV or set-top boxes via the Internet, etc. Electronic Products to end users of audio-visual TV program services, must obtain the "TV service terminal" and "dissemination of information network audio and video programs permit."
2010 3 months, SARFT issued last gate of the first Internet TV license, network television were the flowers of China (CNTV), Shanghai Media's 100 as the number of communication and media network company in Hangzhou China. SARFT issued the following "Internet TV content service management standard", "Internet TV integrated business management practices," two documents, that Internet TV will adopt a "content + integration business" dual control, in addition to the mentioned above to the three "Radio's direct" Web site of the integrated business license, the local radio and television broadcasting sector will be the Internet television content service license.
License issued, the leading Internet TV company, or self-built platform with other organizations without obtaining a license Cooperation The platform must stop the operation, TCL, Skyworth and other companies have licenses to actively seek sites with various forms of cooperation, providing content for the "legal status." If TCL hand CNTV build Internet TV lab, and even with the three license holders Skyworth have become strategic partners.
It is understood that the relative costs incurred by vendors in terms of self-built platform, such as access to the license site with CNTV cooperation is not cheap, but this part of the extra cost will eventually be added to the consumers.
SARFT video out on the Internet, electronic monitoring policy, the major TV manufacturers Jiaokubudie but helpless and really joining in for fear of looting is not the "legal status" makes a huge pre- Advertisement And development costs for naught. The root cause of this result is "broadcasting system" with "telecommunications system" triple play market, competition for control.
Internet TV complex situation from fighting for market control
In discussing the complexity of the situation of Internet television, we first look closely linked with the "triple play" this stage of the process:
2 April 2010 letter the Department of day laborers, SARFT submitted the first draft of the program triple play triple play by the State Council working group to "lack of implementation" of the reason for dismissal. Early May, the second draft of the pilot program was rejected again for the same reason.
Triple play was delayed again and again the root of the process is from the SARFT and the Ministry of Industry and the interests of game, both sides want the greatest degree of access each other's market, wants to master the triple play to the negotiating table pre-emptive initiative right.
Back to Internet TV point of view, for the fledgling Internet TV industry, firms with massive resources on the Internet gimmicks to attract consumers to buy products, television terminal is connected with the public Internet, this is definitely not want to see SARFT , this would SARFT lose control of the television terminal. Relative to the radio and television networks, the Internet platform is too open and rich content from the transmission to the traditional regulation of SARFT gave raises difficult questions. Integrated dual-license the content and regulatory policy is in this context baked.
SARFT wants to firmly grip the control of the Internet TV industry, the two licenses stillborn wide release. The most likely result is: the consumer Web site for the cooperation of vendors and pay, with this incomplete "Internet" TV connected to the Internet, but only to watch it several closely related sites push the limited broadcast television programs. Is this, and now cable television will have much difference?
Internet TV is not yet mature environment for development
Addition to policies on the regulation of the market to bring unknown, the environment for the development of China's Internet TV is also premature. While many local manufacturers have claimed that the current cut-off function without the Internet, television products, but even without the supervision of the SARFT policy, relying on the Internet, television itself is difficult to healthy and rapid development.
First of all, the Internet TV industry is still lack of uniform standards
At present, audio, video and multimedia systems and equipment Standardization Technical Committee has begun the development of relevant standards organizations, including the picture quality, interface settings, content protection aspects. Following the launch of this standard will no doubt be further regulate the market at the same time China's policy has been unclear due to the lingering outside in the Chinese Internet TV market in terms of foreign TV companies is also a great opportunity. China Internet TV market will also usher in camp competition at home and abroad.
3d Internet To The Left Trap Puzzle Right Flat Panel Tv
