subject: Online Sales Page, But Nobody Buying - Change Your Fortunes Within Minutes [print this page] It's strange isn't it, how some online sales pages work brilliantly whilst others produce next to nothing? You create what you think is a great online sales page but nobody is buying from it! You would think there could be a formula that could be followed to enable the creation of successful sales pages.
I suppose, to a degree, there is a formula in that the internet marketing gurus are happy to disclose how they format their sales pages. And there's probably nothing better than looking at the sales pages of some of those experts, and try and copy what they do.
I've done this myself. I've reviewed sales pages of many top internet marketers, and come to the conclusion that there is no formula. Yes, you can ensure that your sales page always contains what are considered to be the essential elements, but there is no formula that will work for any product in any market.
What I did discover in my research is that the big boys are applying a new aspect in sales page creation. It's an aspect which most of us are frankly unaware of. It is understanding and using the power of the subconscious mind of their page visitors.
The subconscious mind, has the power to overrule any conscious analysis or logic. If the subconscious mind decides that you want something, you will get it. This is why Anthony Robbins calls it the "Giant Within".
What happens with a web page is that when it appears, the sub conscious mind makes an instant opinion about the look and feel of what it sees. If your sales page is "unattractive" to the subconscious mind, that visitor will not be buying from you.
However, if you can make your online sales page appealing to the subconscious of your page visitors, just watch your conversion rates grow.
Online Sales Page, But Nobody Buying - Change Your Fortunes Within Minutes
