subject: Great Wall Computer Into A Brand Dilemma Whether To Reverse The Situation Tpv Purchase [print this page] As our first production of the computer company's business covers the Great Wall Computer Machine Manufacturing and parts, Network And Digital Product areas. Although the good performance of the Great Wall, but still lags far behind the brand influence on the association, Founder , Tsinghua University, etc. PC Manufacturers. How out of the brand predicament, thus increasing the competitiveness of the manufacturing operations will become bigger and stronger the Great Wall has become a serious problem.
Industry generally believes that the acquisition TPV is the Great Wall to build international brands starting of an important step.
Help open up the upstream industry chain
Acquisition AOC Technology 10.27% stake in the upstream industry chain will help open up the Great Wall, the Great Wall to enlarge and strengthen the future of great benefit.
TPV as the world's largest Monitor Manufacturer, in 2007 and flat panel display TV The output has reached 50 million units. The Great Wall is also important to monitor the domestic manufacturers, although not as good as in the production of AOC, but the strength also can not be overlooked. Therefore, the Great Wall and the TPV has a strong industrial connection, the Great Wall and TPV Technology will help the Great Wall after conducting business integration open up the upstream industry chain, the ability to improve access to upstream resources, especially to enhance the display on the upper reaches of the computer industry industry more influence. Through the acquisition of TPV, the Great Wall in the display manufacturing capabilities, technical strength, channel development and international market development and other aspects will be entering a broader platform for rapid expansion in the short term enterprise scale, reduce operational costs. Great Wall president Zhou Geng-Shen said: "This acquisition will ensure that the Great Wall, not only in the domestic market but also in the future development of the global display market to occupy a pivotal position, and win a greater opportunity for development."
The same time, the acquisition could bring good to the Great Wall Investment Income. If TPV 2006, the profits, the Great Wall holds a 10.27% stake in Great Wall will bring about 15.6 million U.S. dollars of investment income.
Moving International Bureau of the global market plan
Although the world the Great Wall 1 / 5 to provide high-quality computer Fitting , But in the international arena, the influence of the Great Wall brand is not commensurate with their position. Because the Great Wall's products are mainly OEM Products, only a small proportion of own brand. Great Wall with the acquisition of shares in TPV can be achieved by the "create the Great Wall" to "Great Wall brand" change the channel with TPV and the world's factory, the brand will help to improve the international image of the Great Wall, explore the international market in order to advance the Great Wall internationalization strategy.
First of all, the Great Wall into the internationalization process, the most important thing is to improve its worldwide distribution chain. The bigger, stronger Always the Winner, this trend is particularly evident in the computer industry, if not rapidly expanding business scale, on the facing merger, being displaced. To produce TPV originally started as strong in, as well as strong international operational capacity, there is no lack of their customers like Dell, IBM, HP and other world-class brands. After the acquisition of shares in TPV Technology, Dell, IBM, HP, customers of these TPV resources will be shared by the Great Wall, the advantages of TPV Great Wall brand will be transformed into a powerful driving force towards internationalization.
Second, the acquisition of shares in TPV also help to improve the international image of the Great Wall brand. TPV is the world's leading display brands, has a good reputation around the world. TPV monitors accounted for 28% global market share, the highest in the world.
Although the Great Wall of computers, monitors are among the highest in the domestic market, but the brand in the international influence far as TPV. TPV shares through the acquisition of the Great Wall to help TPV in the channel, customer advantages, the Great Wall started in the international market, brand, can quickly raise the Great Wall in the international brand awareness and image, to achieve the multiplier effect.
Great Wall Computer Into A Brand Dilemma Whether To Reverse The Situation Tpv Purchase
