subject: China's Online Games Overseas Business In 2008 Or Over 100 Million U.s. Dollars Revenue [print this page] " Network The era of large-scale export overseas games yet to come, a large-scale exports will be 3D Online games Times. "December 2, online game company Perfect World (NASDAQ: PWRD), CEO pool Yufeng interview with this reporter said. In fact, this language in its underlying, the domestic public online games are in Denver on the sea" collective excitement "has been difficult to suppress.
On Chi Yufeng, the company this quarter, the growth in overseas business far beyond his expectations. Perfect latest release of the third-quarter results, its third-quarter surge of overseas income to 8.44 million U.S. dollars, revenue in the quarter, total revenue from overseas account for nearly 20% of the first three quarters of total sales of 19,060,000 U.S. dollars overseas ; In addition, the expected fourth-quarter revenue of 1,000 overseas million.
Tasted the sweetness in the overseas market is not only a perfect space-time, according to statistics, the year 2007, the Chinese Internet game industry a total of 12 companies of 28 products to overseas markets, total sales of 55 million U.S. dollars overseas, This year it is expected only to Perfect a more than 30 million U.S. dollars, far more than last year's rally. It is reported that one Jinshan Software (3888.HK), Shanda (NASDAQ: SNDA), net Lung (0777.HK) and so are a lot of money in overseas gains.
Jinshan Cheng, director of online games market could be said to reporters, Jinshan overseas revenue in 2008 could reach 100 million yuan more than last year 30% growth. Jinshan is the first to enter the gaming market overseas game companies, their R & D operations, "Swordsman food of love" Online market in Southeast Asia known as Southeast Asia's "Legend."
Agent Or self-employed? Perfect World's overseas sales last year, only about 10 million U.S. dollars, if this year is expected to reach 3,000 million, an increase of more than 200%, far exceeding the growth rate of 78.5% of total revenue. This also means that there is no suspense, Perfect World will sit top spot in the export of domestic online games.
In April this year, Perfect set up in North America, a wholly owned subsidiary, has already started operating, "Perfect World International." Earlier, the Chinese online game company operating primarily through agents, Perfect World initiated the first attempt to branch business model.
Chi Yufeng, said this is because the decision of the local market characteristics, and the United States without Internet cafes, we are all at home playing games, good games depend on word of mouth, not the domestic online games in Internet cafes to boost mode This market for branch operations.
Moreover, this year, Perfect has held several meetings within the overseas development strategy, in the assessment and classification of various market after the end only two markets are rated as A class, one is the other One is the United States. "Because of the importance of adequate understanding of the U.S. market, decided to set up wholly owned subsidiaries to enter." Pool Yufeng said.
Chi Yufeng, said agent model will reduce the net profit margin, in addition to the overseas markets outside the United States, the perfect space-time share of net profit on revenue of less than 20%, 50% to 60% is the perfect space-time operators and the cost of the remaining 50% of the profits be shared equally by the perfection and operators, and finally getting only 20%, "while in the United States can achieve 50% profit."
Chi Yufeng, the view that market conditions according to different layout, branch model is currently only available in the United States. In addition to the United States, early in 2006, Perfect World has launched its overseas operations around the world, now in China Taiwan, Japan, Korea, Vietnam, Philippines, Malaysia and other countries and regions for business promotion. In these places, the perfect time and space and a grand, Golden still use the same agent business model.
Present, the better Perfect did a few overseas regions, including Japan, Taiwan, Korea, Malaysia, the United States even though the layout has just now been discharged to the fifth, the Philippines, Europe, Russia ranked behind The European situation is more complicated, because more complex European languages, localization, development is difficult to promote the high cost.
3D gaming betting Distribution in overseas markets, the Chi Yufeng, summed up the two laws, he believes that the current layout of overseas intensified mainly because there are two opportunities, first, the time has come 3D games, 3D gaming solution a 2D online game is not suitable for U.S. and European market, the second single game is the United States and Europe have entered the downturn, is ushering in era of online games.
This, Kingsoft online games market, said Paul Cheng, Director, 3D time overseas online games market will become an important source of revenue for online games companies, China has mainly 2D online games, but this does not meet the the needs of Internet users in Europe and America, the future is a 3D online games online game time, with the exception Ninetowns (NASDAQ: NCTY), China's online game companies are currently stepping up development of its own 3D game engine, "3D gaming era, the Chinese online games manufacturers group to the sea. "
In fact, the perfect space-time in the United States would benefit from 3D game quickly cut into the success of its self-developed Angelica3D mainly based game engine and game development platform 3D online games, "Perfect World," "martial arts rumored, "" Perfect World International, "" Zhu Xian, "" Red Cliff "," Dance Party "," Pocket Journey to the West "and are based on the 3D game engine development.
Chi Yufeng, the view that the United States, Europe, Japan, the market is relatively developed stand-alone game, the player of the game demands a high quality, 3D games to satisfy their appetite.
China's Online Games Overseas Business In 2008 Or Over 100 Million U.s. Dollars Revenue
