subject: Why Is My Website Losing Rankings On Google - One Philadelphia Seo Company Advice [print this page] There are several reasons why websites start to lose rankings on Google.Let a SEO Philadelphia company walk you through why this could be happening and how you can make fix it.
1.Ensure all content on your website is unique. If youve taken large chunks of text from another website and added it to your own, or if youre using the same webpage content across multiple sites (assuming you have more than one domain) or pages, Google will penalize you. Google will factor the duplicate into its algorithm the plagiarized content and than pull your website down in the index accordingly, ruining your rankings in the Search Engine Result Pages.A good idea is to provide your viewers with fresh information that hasnt been plagiarized and doesnt appear in any other place on the web.Google rewards websites with a good amount of new original content.
2.Programming errors are another problemif your website visitors can see problems on your web pages, so can Google, who will penalize you accordingly. If youve got programming errors, youll likely suffer from derankingGoogles goal is to bring users quality bug-free websites. You can avoid this by consulting with a website design company for regular maintenance, quality control, and error fixing.
3.Hacking. Most likely youve clicked on search results before and a Beware message has popped upin those cases, the Googlebot has detected possible malware and is attempting to warn search engine users. Hacking and malware affect SEO rankingsif your website has been hacked, its best to quickly try to clean the malware off of your site, change all passwords, and run an antivirus program on your websites source code. After cleaning up your website, you can then notify Google and request them to reevaluate your site and re-index it. Once this happens, youll than see improvement in rankings. Consult with a website offering SEO Philadelphia services for guidance.
4.Website rebuild/upgrade. Youre in the process of moving your content to a new domain or web platform. Google can be wary of new websites and in many cases it takes a few months for a new or redesigned website to rank well on Google. Remember that its important to set your website up properly than it is to go back and fix itconsult with a Philadelphia SEO company for guidancethey can help you focus your efforts on providing Google exactly what it needs to see to rank well quickly and use appropriate redirects throughout the website restructuring/content migration.
Its now easier than ever to build a website thats dynamic, impressive, and can support a lot of information. If you follow all proper SEO techniques and webmaster guidelines, keep your content unique and fresh, and check your website regularly for broken links and bugs, youll see improvement in Google search results. Consult with a SEO Philadelphia company or web design company for internet marketing and website support.
