subject: Appliance Tm To: Trap Or Pie? [print this page] With the continual upgrading of household electrical appliances, many of the old and the old style of home appliances to be idle or eliminated. Many appliance manufacturers to seize this potential business opportunities, activities using TM to attract
Consumption
To expedite the replacement appliances. Not long ago, a particular brand of home appliances by the media exposure to second-hand refurbished when the new product to sell, causing the industry concern. Many consumers questioned, trade-in is a trap or a pie throwing business?
Lukewarm consumer response
I visited the city several appliance stores, find home appliances discount for cash by way of "TM" more generally. Such as 21 inches
Television
100-200 yuan discount. A store salesperson said, "TM" is a part of their business, many of the brand has done before, similar to that recovery, the price almost. However, I understand that consumers "TM" promotional lukewarm response. While many businesses are doing "TM" activities, but not over-concerned consumers. An appliance to do a 5-year sales
Clerk
That consumers are now more and more "refined", and stores open recycling
Service
Since the consumer response was not enthusiastic.
Part of the business just to receive junk
Introduced, according to a consumer, he wants to own a 1P
Air conditioning
TM, a mall, said they carried out the TM to the business, but it is
Proxy
Recycling companies in the business, the specific cost of recycling to their call for consultation. Contact telephone numbers of consumers according to dial in the past, staff answered that they are second-hand recycling companies, they can be recycled, but not new ones, if want to change, is what they paid for them later.
According to insiders: Many recycling companies with low credibility for profiteering in the name of the brand name of recycling second-hand store, on the one hand, the Jiu Jiadian very low prices, which is not fair to consumers; another regard, a considerable part of the individual components can be used, inter Jiujia Dian
Fitting
Re-use, the other part has reached retirement age, but most recycling companies to renovate and then sell, will undoubtedly upset the home appliance market order.
Store recovery value in the secondary market price low
Recycling companies and stores
Cooperation
Recycling second-hand prices higher or lower than the secondary market? Examples from the media to air the survey found that the secondary market the lowest asking price is often higher than the store. To industry sources, cooperation with recycling companies and stores, of course, interest.
An analysis of the industry, home appliance stores "TM" is a good idea, but the words and deeds of individual businesses to consumers is difficult to accept, often cast doubt on recovery in the transmission of the disease, sometimes also easily lead to disputes. Even if the "renewal" process, the store did not benefit, will also be virtually reduced the value of their brands. He believes that, in fact, pay on-site recycling companies are also very good, the consumer to Jiu Jiadian to recycling companies, if we find this store's products are not other good stores, consumers can choose another store. If the store to really "TM", or set up its own recycling department, there is no pure profit orientation, either directly labeled "agent of a company's recycling business," the words, so clear-cut, consumers can "change" was understand.
"TM" should be deserved
Industry believes that the home appliance stores "TM" is a good idea, but the operation mode is questionable. TM to the practice of not a bad idea, after all, consumers can save, "the old recycling company to sell, and then Na Zhaoqian buy the new" this link. This
Life
Under the situation of increasingly rapid pace, is complete will be implemented. But there are two very important, first, the cost of recycling can not be lower than the secondary market, and second, to monitor Jiujia Dian store trend of reusable components that can not should be seized. In the final analysis, trade-deserved the most important. On the other hand, consumers have correct idea, Jiu Jiadian discount renewal itself is a good approach, if consumers think about discount the total higher, not reality.
