subject: Taizhou, "may 1" Holiday Sales Of Home Appliances Usually Arrived A Half [print this page] This "51" holiday, Linhai Li family is a "big change of face", and the family
Refrigerator
,
TV
,
Air conditioning
All become new. "The original electrical appliances are used for 10 years, is too old. This is not, while '51' business promotion, bought a new one." Yesterday (May 4, 2009), reporters from some of
Home Appliances
Chain stores was informed, "51" small holiday, the city home appliances market
Sell
"Blowout."
Taizhou
Gome
The official told reporters, such as Mr. Lee has a lot of, "51" marriage, a special multi-moving, coupled with marketing efforts to large businesses, public holidays, consumer enthusiasm for deadly accuracy of the appliance. "From April 30 to May 3, GOME total sales of more than 10 stores more than 4,000 million, capable of reaching the usual two weeks of sales."
Jiaojiang Commerce Plaza manager Zhoushan Lin said, "51" period, the mall sales of more than 800 million, an increase of 10% over the same period last year. "Sales are much higher than last year '51' and more, because this year the price significantly diving appliances, such as LCD TV prices down 40% over the same period last year."
Zhoushan Lin believes that most consumers still insist on "the holiday focus on shopping," the spending habits, combined with a large-scale business promotion activities, it appears consumer "blowout."
It is understood, Taizhou, China on April 30 the United States from the start buy household appliance offers activities, the introduction of direct price cuts, discounts, hedging and other promotions.
"Activities
Advertisement
An issue, would attract many consumers. After their promising products, they pay in advance a deposit. Wait until the event date, then promising to buy home appliances. "The official said," 51 "period, Taizhou States United States air-conditioning, kitchen, TV especially popular. Among them, the color TV sales accounted for 33% of total sales.
Jiaojiang Commerce Square, the holiday has also introduced a series of preferential measures, such as none other promotions, Mai Jiusong, Mojiang so. "For example, in a beautiful air-conditioned, the factory for the price of 2250 yuan, and we retail only 2099 yuan, actually lose money to sell." Zhoushan Lin said.
In the global economic crisis, businesses that had in the "51" appliance consumption are not good. "Had a little bit worried, because starting from March this year, shopping malls electrical sales declined over the same period, April down about 20% over the same period." Zhoushan Lin said, did not expect this year's "May 1", quite hot during the appliance Sell Some products even sold off the goods.
Selling a "blowout", is introduced and the state "
Appliances to the countryside
"Policy about?" 'Appliances to the countryside' product sales growth than usual, but because these products are in 2000 dollars less, so sales of only 3.5%. "Taizhou States United States official said.
