subject: Tips To Pick Best Keywords For Your Websites [print this page] The main purpose of search engines is to locate and display webpages that match the search phrase entered by a web surfer. To help searchers get the appropriate content, search engines like Google are required to perform their job accurately. Their algorithms analyze any web page and determine whether it is relevant to the searched term typed in. Otherwise, users will stop using them.
As an example, a webpage can be considered to be closely related to 'web hosting' if it mentions the term several times. Although it is not as simple as this, it is the principle of how search engine works. Of course search engines also calculate other factors such as the content of other web pages as well as the links that point to the page. However you should first apply this fundamental when creating the content for your web page.
Now, before creating an article for your web page, be sure to prepare the main keyword for the page. In other words, each of your page should focus on a certain keyword. Put the keyword not only in the body of the article, but also in the title, heading, and meta tags. Do not forget also to put the synonims of the main keyword. Furthermore, avoid using unrelated keywords that may result in dropping the ranking you made.
To generate keywords that meet the subject of your web page, use reliable keyword research software or services which can idenfify your primary keywords. If the main keyword of your web page is a 'keyword research tool', it is best to also mention its variations like 'keyword generator' or 'keyword suggestion tool'.
In summary, each of your web page should apply to just one main keyword and a handful of related keywords. You can then build back links to the page using the keyword. Overtime, you will find your page ranking and traffic increase. Keywords have proven to be an important factor in order to attract many search engine visitors. So, choose them carefully.
