subject: Blogs Versus Articles [print this page] Amongst the varied off page optimization methods, blog writing and submission of articles is the most well known. The search engine has declared both to be good suppliers of details. Content being the magnet for the search engine, it is vital for entrepreneurs to know which of these two ways is the most rewarding to place the keyword rich content. Search Engine Optimization firms are likely to effectively use these measures by examining the audience of the product and the methodology required for the search engine marketing.
Blogs (short for web blogs) are an way of communicating your thoughts with the public. You have much more freedom while writing a blog as you are conveying your point of view. The nature of a blog is timely, personal and yet informative.
Unlike blogs, articles are usually considered as a platform to share information in a more formal way. Articles are authoritative and detailed in character and are used more for the marketing purpose.
Lets asses the value each brings
Blog is a unique idea as it gives you the room to say what you feel; these observations provide as a new direction to view the particular concept. Sadly articles do not succeed in this contest as they mostly give information on a topic in detail; there is less opportunity of presenting your view point.
The personal nature of the blog is liable to control the content and in turn the readers. The readers are mostly aware that the purpose of writing Blog is thoroughly professional whether you condemn a principle or highlight a product.
Articles being serious in character help from the business outlook. There is a normal understanding amongst people that an article is written with more care and preciseness than a blog. Hence an article wins the clients belief. SEO agencies regularly post articles for better off page optimization of the clients web site.
Study discloses that products promoted by articles end up with better sales when compared to promotion by blogs.
Blogs easily draw in audience due to their more relaxed way of putting ideas across. You can conveniently discuss still under development.
The readers following a blog site look forward for more continual updates than articles. Hence you need to train the audience to expect blog updates as and when your schedule allows.
Writer of the article need to take care of not just the language used in introducing the data but also the structure. Not only does the article need to be comprehensively informative but it also needs to stand on its own. There is no scope for leaving the reader thinking until the next article is uploaded. SEO agencies employ professional content writers to meet the audience expectations and improve site traffic.
Readers of the article website do not complain on the extended updates of the article. They understand the expectation held by them with regards to the writing standards and the accuracy of the data presented. This buys time to draft a well written article and match your audience expectation.
Search Engine Optimization Agencies understand the thumb rule that a content based website can be changed to a blog or an article based format. But it is essential to understand the expectations of the audience you target. Here is where SEO professionals in Indian SEO firms apply their expertise.
