subject: Running A Successful Fitness Club [print this page] For many wannabe entrepreneurs, starting a fitness facility may seem like taking a walk in the park. Lease out some space, throw in a few treadmills and exercise bikes, jazz it up with a couple of big screen TVs and audio systems and voila your fitness center is ready, right? Wrong!
Setting up a fitness center business requires as much planning and analysis as any other business. Not only do you need to have a solid business plan that sets you apart from competition, but you also need to be well conversant with the fitness industry to tailor your facility to the emerging trends.
If you're wondering how to run a fitness club, then help is just round the corner. There are certain do's and donts when it comes to running a successful gym that anyone who wants to get into the fitness business should comply with.
The Planning Stage
The first question you need to address is whether you want to establish a fresh fitness startup or buy a franchisee. You can also explore the option of buying a pre-existing fitness business. The advantage with the last two options is that your business name will have a recall value and youll also inherit an established clientele. The flip side, however, is that youll have limited scope to set it up and run it the way you want.
At this time, it is also important to choose a suitable location for your fitness club. The importance of choosing a location cannot be emphasized enough because on the placement of your gym will depend its commercial viability. You may want to do a SWOT analysis of the site you pick, survey the competition in the neighborhood, and understand the demographics.
One of the key factors in running a successful gym is hiring a fitness solutions firm to plan, design, develop, and maintain your facility.
