subject: Social Media Marketing Takes Over The World Wide Web [print this page] Social media marketing is taking modern businesses by storm. It is so popular these days that everyone, from small business to large enterprises, are starting to look into the potential that it offers. So why has this taken the business world over?
Social media marketing is based on the internet, and we all know that much of today's spending (and thinking) population is online almost everyday. Thus, this platform is one way to reach a company's target market. More importantly, unlike the more traditional forms of media, internet-based media makes instant interaction possible. This just might be its greatest strength.
These days, people log in to the internet almost every day. Some of them entertain themselves with games and videos, while others go online to shop their hearts out. People find it convenient to shop online because it saves them from the hassle of having to go out and get stuck in heavy traffic and the like. Plus, they get to interact directly with the seller. They can ask information about the product and expect to get an immediate reply. This is probably one of things that make social media marketing very appealing.
Thus, a marketer's work is actually simplified as their target market is more defined when it comes to their internet usage. To illustrate, people who frequent blogs about cars are obviously interested in the subject matter. So it would make sense for a store that sells car parts and products to advertise on such blogs. However, it does not stop there, the blog administrator may actually identify what time most people open the said blog, where they come from (geographically), and which sites led them to the blog. This information may then be used to properly target a particular market placing marketing tools in certain web spaces at certain times of the day.
Social media marketing is more than just a trend as it broadens the opportunities and possibilities for both consumers and businesses. It makes it easier for everyone to satisfy our shopping needs and wants because it allows consumers and marketers all over the world to communicate effectively. As the days go by, marketers are developing more exciting and creative ways to lure their customers to purchase their product. It's truly amazing that they still find a way to incorporate the traditional marketing lessons to their new ideas. For all avid shoppers out there, this should be something to look forward to on our next shopping soiree.
