subject: Sales And Marketing Strategy: Working Together [print this page] Every business needs sales and marketing strategy to keep it functioning through the rough patches as well as the good times. These strategies can help affect how a business functions, how it attracts customers, how it responds to competition, and whether it succeeds or fails.
The marketing function is about attracting clients and selling the product before the client visits the dealer, retailer or restaurant to purchase the goods. The sales function is to close the deal, make the transaction, and exchange goods or services for currency. Combined together, marketing and sales can be a potent force that can have businesses expanding their market share and revenues.
Every good marketing and sales strategy requires a good marketing and sales pitch. Marketing pitches are usually done through advertisements in the newspapers and magazines, website design, radio, and television. Every marketing pitch stresses on differentiators and the uniqueness of the company that manufactures the product. One of the key differentiators of a company lies in its logo design. Logos speak to people, they convey ideas, attributes, and values that corporations want to be identified with like innovative, open thinking, fresh, lean, honest, wholesome, daring, robust, friendly, and more.
To do so they use a variety of instruments in their marketing and sales strategies. They use logos to differentiate themselves, websites to push messages and get customers to interact with the brand, graphic design to convey the ideas in action using imagery of people and products, and finally make the sales pitch to convert all the positive reinforcement into the actual sale.
Restaurants use these services very effectively. Restaurant web design is a specialization among web marketers. They want to convey ambience or exclusivity or wholesomeness and authenticity by sticking to traditional ways of cooking. Consequently their imagery uses food, dreamy landscapes, menu samples, and an online reservation system. This is where they differentiate themselves from their competitors. Their marketing and sales strategies include a lot of internet marketing and graphic design to promote their distinctiveness to customers. After all, people are always looking out for newer and better places to eat. Eating is one of the most primal urges of man and the promise of a new experience, new cuisine can be very tempting.
Hotels also use the internet very effectively as a tool to market themselves. Hotel web design is all about returns on investments less spend, more achievement this is the key strategy. They want to ensure that they have maximum occupancy while spending minimal money on advertisements and the like. Where they cannot really differentiate between price and luxury, the differentiate on imagery. Booking your hotel stay is more about budgets and amenities than cuisines and experiences.
