subject: How To Use Item Descriptions To Get Better Sales [print this page] It is a fact that some item descriptions allow sellers to charge higher mark-ups on their products, improve their search ranking and get better responses for their online business in general. This is no mystery given that platforms like eBay are engineered to increase their sales by 'pushing products that are the most likely to get a sale. This article talks about how the system works and how best to align your sales pitch along with it using better product descriptions. Descriptions refer to all components of the advertisement: picture, title and body copy.
Visibility
To be purchased, a product needs to first get viewed. Item descriptions are key to visibility in the below ways:
1.Descriptions with the most relevant key words get higher ranking on eBays 'Best Match system, giving them a better chance of being viewed.
2.Descriptions with the most useful and relevant information in the titles descriptions get clicked on within the search ranking that is shown.
Higher Mark-Ups
In the online universe, words are the only way to differentiate your product from the next. People need a sensory link (touch, feel or sight) to believe in a product. When they cant do that in person, they rely on product descriptions.
1.Use of good illustrative language can impart an 'image or 'credibility to the product on sale, taking it up a notch above the others.
2.Lucid easy to read language on product differentiators can make people pay more for even commoditized products due to perceived value.
Better Chances Of Conversion
Better product descriptions often mean better chances of getting that sale. This is because people scan rather than read each word. People who write the important things upfront grab the attention of the fickle consumer. Some things to keep in mind include:
Using words like new, sale and discount
Making sure to give all product relevant information in simple concise language.
There are no set rules towards writing good product description. They need to be tailored keeping in mind the audience, the medium of sale as well as the product. A rare artifact or piece of jewelry requires a very different kind of product description as compared to a phone or electrical appliance. Some pointers to help write product descriptions that sell include:
Picture
oA picture is perhaps the only sensory link that provides some degree of credibility to the product being advertised. Use high-quality pictures that show the product in a good light.
Title
oProspects choose that link to click on basis titles: Be sure yours has all the necessary information. Using relevant keywords in titles also improved chances of it getting shown in a ranking.
First Line
oJust because a prospect has clicked on your title does not mean that youve got them. Use the first line to meet the expectations that you have set to keep their attention.
Body Copy
oThe body copy is your chance to say why your product deserves to be chosen above all others why it is the best. Be sure to include competitive advantages or any other differentiating features that may tilt the balance in your favor.
