subject: Italian Shoe Industry Is Very Interested In The Chinese Market [print this page] China and Italy as the world's shoe with a large country, but the two products are highly complementary. Italy in the production of high-grade reputation for leather shoes, China shoes in the middle and low production first in the world. Therefore, the two countries also has a long history of cooperation in this regard are broad prospects.
As the Italian Trade Commission of the annual campaign, "the Italian shoe exhibition Fair 2003" held recently. East Chang'an Avenue in Beijing Grand Hyatt exhibition hall, an array of exhibits as if in describing the Kingdom of the Italian shoes manufacturing desire for the Chinese market.
Chairman of the Italian Footwear Association of Asia Carraro (GUERRINOCARRARO) told reporters that last year produced 335 million pairs of shoes to Italy, total 8.17 billion euros, exports of 322 million pairs, worth 6.781 billion euros. Which exports to China more than 150,000 pairs of shoes, worth 5 million euros. Meanwhile, China exported 67.3 million pairs of shoes to Italy, valued at only 215 million euros, quantity and value of strong contrast underscores the complementarity of the two footwear manufacturers.
China Leather Industry Association, Miss Zhang Shuhua, executive vice president of that exclusive top quality Italian leather shoes, fashion, style, exquisite technology in international reputation, their Italian counterparts is the peer mentor. Currently two different grades of leather shoes manufacturing is realistic, we must respect this reality. But China is also there are some enough to compete against the international market of high quality shoes, high-end shoes in China, the world sooner or later. She said the China Leather Industry Association will trade cooperation and friendly exchanges between the two countries to make their own contribution.
Reporters discuss the scene that more than a total of 20 Italian shoes manufacturing companies and China hundreds of stores, agents and representatives to discuss the import and export company, and the atmosphere is very warm. Some Chinese businessmen and the Italian shoe manufacturers hit it off, the two sides talked very harmonious.
Italian Trade Commission Beijing Office Chief Representative Laspina (AntoninoLaspina) that the current market, more and more quality products in China, China appears more and more consumers seeking product quality. Traditional Chinese culture is very particular about the United States, and this, and always pay attention to style and quality of Italian leather shoes coincide, so the Italian leather shoes in China, consumers are more and more manufacturers are participating in fairs in Italy than in the previous doubling is a proof.
Laspina believe that current market high quality shoes, limited, to produce high quality, comfortable and fashionable shoes in Italy have a responsibility to the Chinese people to enjoy the feeling of wearing a world-class shoes. Therefore, the Chinese merchants choose to do the Italian distributor of leather shoes is a wise move. The Chinese government be effective fight against counterfeit products, which will produce good protection of the real impact of brand-name.
Carraro that Italian shoes are very bullish on the Chinese market, his business is located in the industrial district and 15 percent of the technical staff have visited China to discuss cooperation activities. Mainland China and Hong Kong this year due to the outbreak of "SARS" epidemic, the Italian shoe production and exports have declined, but with the end of the epidemic and the growth of consumer confidence, Italian leather shoes trade with China will certainly be able to reach a new level.
